---
description: Side-by-side comparison of Salesforce Marketing Cloud vs ActiveDEMAND. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
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title: Salesforce Marketing Cloud vs ActiveDEMAND Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Digital Experience Platforms (DXP)](/directory/32817/digital-experience-platforms-%28dxp%29/software) > [Salesforce Marketing Cloud \<span\>vs\</span\> ActiveDEMAND](https://www.capterra.co.uk/compare/7723/142305/salesforce-marketing-cloud/vs/activedemand)

# Compare Salesforce Marketing Cloud vs ActiveDEMAND

Canonical: https://www.capterra.co.uk/compare/7723/142305/salesforce-marketing-cloud/vs/activedemand

> Detailed comparison between Salesforce Marketing Cloud and ActiveDEMAND. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Salesforce Marketing Cloud | ActiveDEMAND |
| **Overall rating** | 4.2/5 | 4.2/5 |
| **Total Reviews** | 526 | 79 |
| **Starting Price** | US$25.00 | US$15.00 |
| **Free Trial** | No | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### Salesforce Marketing Cloud

Designed for small and midsize businesses in various industries.

### ActiveDEMAND

ActiveDEMAND is an integrated marketing platform designed for digital marketing agencies and helps them scale their business by delivering and DEMONSTRATING real value to clients.

## Key features

### Salesforce Marketing Cloud

- API
- Activity Tracking
- Ad hoc Reporting
- Archiving & Retention
- Campaign Planning
- Campaign Scheduling
- Conversion Rate Optimisation
- Customisable Templates
- Dashboard
- Email Management
- Engagement Tracking
- KPI Monitoring
- Lead Capture
- Lead Management
- Monitoring
- Real-Time Data
- Segmentation
- Social Marketing
- Subscriber Management
- Website Visitor Tracking

### ActiveDEMAND

- API
- Activity Tracking
- Ad hoc Reporting
- Archiving & Retention
- Campaign Planning
- Campaign Scheduling
- Conversion Rate Optimisation
- Customisable Templates
- Dashboard
- Email Management
- Engagement Tracking
- KPI Monitoring
- Lead Capture
- Lead Management
- Monitoring
- Real-Time Data
- Segmentation
- Social Marketing
- Subscriber Management
- Website Visitor Tracking

## Links

- [View Salesforce Marketing Cloud Profile](https://www.capterra.co.uk/software/7723/salesforce-marketing-cloud)
- [View ActiveDEMAND Profile](https://www.capterra.co.uk/software/142305/activedemand)
- [View Original Comparison](https://www.capterra.co.uk/compare/7723/142305/salesforce-marketing-cloud/vs/activedemand)

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