---
description: Side-by-side comparison of Salesforce Marketing Cloud vs Adobe Experience Manager. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Salesforce Marketing Cloud vs Adobe Experience Manager Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Digital Experience Platforms (DXP)](/directory/32817/digital-experience-platforms-%28dxp%29/software) > [Salesforce Marketing Cloud \<span\>vs\</span\> Adobe Experience Manager](https://www.capterra.co.uk/compare/7723/142300/salesforce-marketing-cloud/vs/adobe-experience-manager)

# Compare Salesforce Marketing Cloud vs Adobe Experience Manager

Canonical: https://www.capterra.co.uk/compare/7723/142300/salesforce-marketing-cloud/vs/adobe-experience-manager

> Detailed comparison between Salesforce Marketing Cloud and Adobe Experience Manager. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Salesforce Marketing Cloud | Adobe Experience Manager |
| **Overall rating** | 4.2/5 | 4.3/5 |
| **Total Reviews** | 526 | 142 |
| **Starting Price** | US$25.00 | - |
| **Free Trial** | No | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Salesforce Marketing Cloud

Designed for small and midsize businesses in various industries.

### Adobe Experience Manager

Adobe Experience Manager is used by marketing teams, content creators, digital experience managers, web developers, brand managers, and enterprise organizations.

## Key features

### Salesforce Marketing Cloud

- API
- Activity Tracking
- Analytics
- Archiving & Retention
- CRM
- Configurable Workflow
- Content Management
- Content Publishing Options
- Conversion Rate Optimisation
- Customisable Branding
- Customisable Templates
- Document Management
- Email Management
- Engagement Tracking
- Filtering
- Lead Capture
- Lead Management
- Multi-Channel Communication
- Social Media Integration
- Video Support

### Adobe Experience Manager

- API
- Activity Tracking
- Analytics
- Archiving & Retention
- CRM
- Configurable Workflow
- Content Management
- Content Publishing Options
- Conversion Rate Optimisation
- Customisable Branding
- Customisable Templates
- Document Management
- Email Management
- Engagement Tracking
- Filtering
- Lead Capture
- Lead Management
- Multi-Channel Communication
- Social Media Integration
- Video Support

## Links

- [View Salesforce Marketing Cloud Profile](https://www.capterra.co.uk/software/7723/salesforce-marketing-cloud)
- [View Adobe Experience Manager Profile](https://www.capterra.co.uk/software/142300/adobe-experience-manager)
- [View Original Comparison](https://www.capterra.co.uk/compare/7723/142300/salesforce-marketing-cloud/vs/adobe-experience-manager)

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