---
description: Side-by-side comparison of mParticle Analytics vs Matomo. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: mParticle Analytics vs Matomo Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Mobile Analytics Software](/directory/30936/mobile-analytics/software) > [mParticle Analytics \<span\>vs\</span\> Matomo](https://www.capterra.co.uk/compare/76555/182627/mparticle-analytics/vs/matomo-analytics)

# Compare mParticle Analytics vs Matomo

Canonical: https://www.capterra.co.uk/compare/76555/182627/mparticle-analytics/vs/matomo-analytics

> Detailed comparison between mParticle Analytics and Matomo. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | mParticle Analytics | Matomo |
| **Overall rating** | 4.5/5 | 4.7/5 |
| **Total Reviews** | 32 | 62 |
| **Starting Price** | US$950.00 | US$9.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Windows (On-Premise), Linux (On-Premise) |
| **Support** | Email/Help Desk, FAQs/Forum, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base |
| **Training** | In Person, Live Online, Webinars, Documentation | In Person, Documentation, Videos |

## Best for

### mParticle Analytics

Businesses with a high level of event data requiring a deeper analysis of their customer's behavior, including both B2B and B2C customers.

### Matomo

Companies/organisations of all sizes looking to maximise ROI, maintain 100% control of data, get GDPR compliant and increase conversion rates.

## Key features

### mParticle Analytics

- A/B Testing
- API
- Ad hoc Reporting
- Campaign Management
- Conversion Tracking
- Customer Journey Mapping
- Dashboard
- Dashboard Creation
- Data Import/Export
- Drag & Drop
- Engagement Tracking
- Multi-Channel Attribution
- Performance Metrics
- Self Service Data Preparation
- Third-Party Integrations
- Uninstall Tracking
- Visual Analytics

### Matomo

- A/B Testing
- API
- Campaign Management
- Conversion Tracking
- Customer Journey Mapping
- Dashboard
- Dashboard Creation
- Data Import/Export
- Drag & Drop
- KPI Monitoring
- Multi-Channel Attribution
- Performance Metrics
- Private Dashboards
- Real-Time Data
- Self Service Data Preparation
- Third-Party Integrations
- Visual Analytics

## Links

- [View mParticle Analytics Profile](https://www.capterra.co.uk/software/76555/mparticle-analytics)
- [View Matomo Profile](https://www.capterra.co.uk/software/182627/matomo-analytics)
- [View Original Comparison](https://www.capterra.co.uk/compare/76555/182627/mparticle-analytics/vs/matomo-analytics)

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