---
description: Side-by-side comparison of mParticle Analytics vs Google Analytics 360. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: mParticle Analytics vs Google Analytics 360 Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Data Analysis Software](/directory/31077/data-analysis/software) > [mParticle Analytics \<span\>vs\</span\> Google Analytics 360](https://www.capterra.co.uk/compare/76555/177042/mparticle-analytics/vs/google-analytics)

# Compare mParticle Analytics vs Google Analytics 360

Canonical: https://www.capterra.co.uk/compare/76555/177042/mparticle-analytics/vs/google-analytics

> Detailed comparison between mParticle Analytics and Google Analytics 360. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | mParticle Analytics | Google Analytics 360 |
| **Overall rating** | 4.5/5 | 4.7/5 |
| **Total Reviews** | 32 | 8092 |
| **Starting Price** | US$950.00 | - |
| **Free Trial** | Yes | No |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Android (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation | Webinars, Documentation, Videos |

## Best for

### mParticle Analytics

Businesses with a high level of event data requiring a deeper analysis of their customer's behavior, including both B2B and B2C customers.

### Google Analytics 360

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

## Key features

### mParticle Analytics

- A/B Testing
- API
- Ad hoc Reporting
- Behaviour Tracking
- Campaign Management
- Collaboration Tools
- Conversion Tracking
- Customer Journey Mapping
- Customer Segmentation
- Dashboard
- Dashboard Creation
- Data Connectors
- Data Import/Export
- Funnel Analysis
- Performance Metrics
- Third-Party Integrations
- Uninstall Tracking

### Google Analytics 360

- A/B Testing
- API
- Ad hoc Reporting
- Behaviour Tracking
- Campaign Management
- Collaboration Tools
- Conversion Tracking
- Customer Journey Mapping
- Customer Segmentation
- Dashboard
- Dashboard Creation
- Data Connectors
- Data Import/Export
- Data Integration
- Funnel Analysis
- Monitoring
- Performance Metrics
- Real-Time Data
- Third-Party Integrations

## Links

- [View mParticle Analytics Profile](https://www.capterra.co.uk/software/76555/mparticle-analytics)
- [View Google Analytics 360 Profile](https://www.capterra.co.uk/software/177042/google-analytics)
- [View Original Comparison](https://www.capterra.co.uk/compare/76555/177042/mparticle-analytics/vs/google-analytics)

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