---
description: Side-by-side comparison of mParticle Analytics vs Looker. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: mParticle Analytics vs Looker Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Data Analysis Software](/directory/31077/data-analysis/software) > [mParticle Analytics \<span\>vs\</span\> Looker](https://www.capterra.co.uk/compare/76555/169053/mparticle-analytics/vs/looker)

# Compare mParticle Analytics vs Looker

Canonical: https://www.capterra.co.uk/compare/76555/169053/mparticle-analytics/vs/looker

> Detailed comparison between mParticle Analytics and Looker. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | mParticle Analytics | Looker |
| **Overall rating** | 4.5/5 | 4.5/5 |
| **Total Reviews** | 32 | 282 |
| **Starting Price** | US$950.00 | US$2,000.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### mParticle Analytics

Businesses with a high level of event data requiring a deeper analysis of their customer's behavior, including both B2B and B2C customers.

### Looker

Looker is used by data analysts, business intelligence professionals, developers, marketers, IT administrators, and enterprises managing cloud costs.

## Key features

### mParticle Analytics

- A/B Testing
- API
- Ad hoc Reporting
- Benchmarking
- Campaign Management
- Collaboration Tools
- Conversion Tracking
- Dashboard
- Dashboard Creation
- Data Connectors
- Key Performance Indicators
- Multi-Channel Attribution
- Performance Metrics
- Role-Based Permissions
- Scorecards
- Self Service Data Preparation
- Single Sign On
- Strategic Planning
- Trend/Problem Indicators
- Visual Analytics

### Looker

- A/B Testing
- API
- Ad hoc Reporting
- Benchmarking
- Campaign Management
- Collaboration Tools
- Conversion Tracking
- Dashboard
- Dashboard Creation
- Data Connectors
- Key Performance Indicators
- Multi-Channel Attribution
- Performance Metrics
- Role-Based Permissions
- Scorecards
- Self Service Data Preparation
- Single Sign On
- Strategic Planning
- Trend/Problem Indicators
- Visual Analytics

## Links

- [View mParticle Analytics Profile](https://www.capterra.co.uk/software/76555/mparticle-analytics)
- [View Looker Profile](https://www.capterra.co.uk/software/169053/looker)
- [View Original Comparison](https://www.capterra.co.uk/compare/76555/169053/mparticle-analytics/vs/looker)

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