---
description: Side-by-side comparison of mParticle Analytics vs Mixpanel. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: mParticle Analytics vs Mixpanel Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Business Intelligence Platform](/directory/23/business-intelligence/software) > [mParticle Analytics \<span\>vs\</span\> Mixpanel](https://www.capterra.co.uk/compare/76555/158740/mparticle-analytics/vs/mixpanel)

# Compare mParticle Analytics vs Mixpanel

Canonical: https://www.capterra.co.uk/compare/76555/158740/mparticle-analytics/vs/mixpanel

> Detailed comparison between mParticle Analytics and Mixpanel. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | mParticle Analytics | Mixpanel |
| **Overall rating** | 4.5/5 | 4.5/5 |
| **Total Reviews** | 32 | 146 |
| **Starting Price** | US$950.00 | US$25.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation | In Person, Live Online, Webinars, Documentation |

## Best for

### mParticle Analytics

Businesses with a high level of event data requiring a deeper analysis of their customer's behavior, including both B2B and B2C customers.

### Mixpanel

Over 29,000 customers around the world use Mixpanel.

## Key features

### mParticle Analytics

- API
- Campaign Management
- Cohort Analysis
- Collaboration Tools
- Conversion Tracking
- Customer Journey Mapping
- Customer Segmentation
- Dashboard
- Data Connectors
- Data Import/Export
- Drag & Drop
- Engagement Tracking
- Funnel Analysis
- In-App Events Tracking
- Performance Metrics
- Push Notifications
- Retention Tracking
- Uninstall Tracking
- Visual Analytics

### Mixpanel

- API
- Campaign Management
- Cohort Analysis
- Collaboration Tools
- Conversion Tracking
- Customer Journey Mapping
- Customer Segmentation
- Dashboard
- Data Connectors
- Data Import/Export
- Drag & Drop
- Engagement Tracking
- Funnel Analysis
- In-App Events Tracking
- Performance Metrics
- Push Notifications
- Retention Tracking
- Revenue Tracking
- Visual Analytics

## Links

- [View mParticle Analytics Profile](https://www.capterra.co.uk/software/76555/mparticle-analytics)
- [View Mixpanel Profile](https://www.capterra.co.uk/software/158740/mixpanel)
- [View Original Comparison](https://www.capterra.co.uk/compare/76555/158740/mparticle-analytics/vs/mixpanel)

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