---
description: Side-by-side comparison of mParticle Analytics vs Lucky Orange. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: mParticle Analytics vs Lucky Orange Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Product Management Software](/directory/30865/product-management/software) > [mParticle Analytics \<span\>vs\</span\> Lucky Orange](https://www.capterra.co.uk/compare/76555/150695/mparticle-analytics/vs/lucky-orange)

# Compare mParticle Analytics vs Lucky Orange

Canonical: https://www.capterra.co.uk/compare/76555/150695/mparticle-analytics/vs/lucky-orange

> Detailed comparison between mParticle Analytics and Lucky Orange. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | mParticle Analytics | Lucky Orange |
| **Overall rating** | 4.5/5 | 4.7/5 |
| **Total Reviews** | 32 | 260 |
| **Starting Price** | US$950.00 | US$39.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation | Live Online, Webinars, Documentation, Videos |

## Best for

### mParticle Analytics

Businesses with a high level of event data requiring a deeper analysis of their customer's behavior, including both B2B and B2C customers.

### Lucky Orange

Marketers, UX professionals and business owners at eCommerce and B2B companies and digital agencies rely on Lucky Orange to help find new ways to improve their website conversion rates.

## Key features

### mParticle Analytics

- A/B Testing
- API
- Behaviour Tracking
- Campaign Management
- Collaboration Tools
- Conversion Tracking
- Customer Journey Mapping
- Customer Segmentation
- Dashboard
- Dashboard Creation
- Data Import/Export
- Drag & Drop
- Engagement Tracking
- Funnel Analysis
- Performance Metrics
- Third-Party Integrations
- Uninstall Tracking
- Visual Analytics

### Lucky Orange

- A/B Testing
- API
- Behaviour Tracking
- Campaign Management
- Collaboration Tools
- Conversion Tracking
- Customer Journey Mapping
- Customer Segmentation
- Customisable Templates
- Dashboard
- Dashboard Creation
- Data Import/Export
- Drag & Drop
- Engagement Tracking
- Funnel Analysis
- Performance Metrics
- Third-Party Integrations
- Transfers/Routing
- Visual Analytics

## Links

- [View mParticle Analytics Profile](https://www.capterra.co.uk/software/76555/mparticle-analytics)
- [View Lucky Orange Profile](https://www.capterra.co.uk/software/150695/lucky-orange)
- [View Original Comparison](https://www.capterra.co.uk/compare/76555/150695/mparticle-analytics/vs/lucky-orange)

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