---
description: Side-by-side comparison of Wrike vs Upp. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Wrike vs Upp Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Log Management Software](/directory/30856/log-management/software) > [Wrike \<span\>vs\</span\> Upp](https://www.capterra.co.uk/compare/76113/185097/wrike/vs/upp)

# Compare Wrike vs Upp

Canonical: https://www.capterra.co.uk/compare/76113/185097/wrike/vs/upp

> Detailed comparison between Wrike and Upp. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Wrike | Upp |
| **Overall rating** | 4.4/5 | - |
| **Total Reviews** | 2887 | 0 |
| **Starting Price** | US$10.00 | £950.00 |
| **Free Trial** | Yes | No |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Documentation |

## Best for

### Wrike

Marketing, creative, product management, client services, IT, operations, HR, legal, finance, tech, consumer goods, manufacturing, professional services, healthcare, education, media, entertainment.

### Upp

Online retailers, brands and marketplaces

## Key features

### Wrike

- API
- Activity Tracking
- Asset Tracking
- Channel Management
- Content Management
- Customisable Templates
- Dashboard
- Document Templates
- Encryption
- For IT Project Management
- Interactive Elements
- Issue Scheduling
- Performance Metrics
- Productivity Analysis
- ROI Tracking
- Reporting & Statistics
- Risk Analysis
- Skills Tracking
- Task Tagging
- Third-Party Integrations

### Upp

- API
- Activity Tracking
- Content Management
- Dashboard
- Performance Metrics
- ROI Tracking
- Reporting & Statistics
- Third-Party Integrations

## Links

- [View Wrike Profile](https://www.capterra.co.uk/software/76113/wrike)
- [View Upp Profile](https://www.capterra.co.uk/software/185097/upp)
- [View Original Comparison](https://www.capterra.co.uk/compare/76113/185097/wrike/vs/upp)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Wrike vs Upp Comparison - Capterra UK 2026","description":"Side-by-side comparison of Wrike vs Upp. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.","url":"https://www.capterra.co.uk/compare/76113/185097/wrike/vs/upp","about":[{"@id":"https://www.capterra.co.uk/software/76113/wrike#software"},{"@id":"https://www.capterra.co.uk/software/185097/upp#software"}],"breadcrumb":{"@id":"https://www.capterra.co.uk/compare/76113/185097/wrike/vs/upp#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.co.uk/compare/76113/185097/wrike/vs/upp#webpage","isPartOf":{"@id":"https://www.capterra.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.capterra.co.uk/#organization"}},{"name":"Wrike","description":"Wrike’s intelligent work management solution is an all-in-one platform built for teams of any size. Build, automate, connect, and scale any workflow for any team. Maximize productivity, minimize duplicate work, and slash the time spent on routine admin tasks with Wrike’s AI-powered smart features. Create automatic approvals, request forms, and repeatable blueprints so you can eliminate low-value work and focus on work that keeps employees engaged and business outcomes moving forward.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/1ca8d6d6-e889-4031-aad1-25cd658087f2.png","url":"https://www.capterra.co.uk/software/76113/wrike","@type":"SoftwareApplication","@id":"https://www.capterra.co.uk/software/76113/wrike#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.4,"bestRating":5,"ratingCount":2887},"offers":{"price":"10","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Android, Platform ios, Platform ipad"},{"name":"Upp","description":"Upp automates your Paid Marketing, Google Shopping and Performance Max growth through a data-led approach powered by cutting edge AI and Machine Learning technology.\n\nWe enable brands and retailers to thrive by connecting Google’s Ads data with your product performance data. Our customers include Charles Tyrwhitt, Nordgreen, Equus, Nkuku and Poundshop.com.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/0a622a85-7bcd-4466-956a-f9ad7e1b7d12.png","url":"https://www.capterra.co.uk/software/185097/upp","@type":"SoftwareApplication","@id":"https://www.capterra.co.uk/software/185097/upp#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"offers":{"price":"950","@type":"Offer","priceCurrency":"GBP"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Log Management Software","position":2,"item":"/directory/30856/log-management/software","@type":"ListItem"},{"name":"Wrike vs Upp","position":3,"item":"https://www.capterra.co.uk/compare/76113/185097/wrike/vs/upp","@type":"ListItem"}],"@id":"https://www.capterra.co.uk/compare/76113/185097/wrike/vs/upp#breadcrumblist"}]}
</script>