---
description: Side-by-side comparison of Emma by Marigold vs Rokt. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Emma by Marigold vs Rokt Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Email Management Software](/directory/30553/email-management/software) > [Emma by Marigold \<span\>vs\</span\> Rokt](https://www.capterra.co.uk/compare/75428/199424/emma/vs/rokt-commerce)

# Compare Emma by Marigold vs Rokt

Canonical: https://www.capterra.co.uk/compare/75428/199424/emma/vs/rokt-commerce

> Detailed comparison between Emma by Marigold and Rokt. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Emma by Marigold | Rokt |
| **Overall rating** | 4.2/5 | 4.5/5 |
| **Total Reviews** | 156 | 17 |
| **Starting Price** | US$99.00 | - |
| **Free Trial** | No | - |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep) | - |
| **Training** | Live Online, Webinars, Documentation, Videos | - |

## Best for

### Emma by Marigold

Execute best-in-class relationship marketing strategies with an email marketing solution purpose-built for higher education, franchises, non-profits, and distributed businesses.

### Rokt

Ecommerce sites \&amp; Shopify. By delivering the most relevant product, service or offer to each customer during the checkout experience, our solution boosts brand engagement and unlocks new revenues.

## Key features

### Emma by Marigold

- A/B Testing
- Archiving & Retention
- Behavior Analytics
- Behavioural Targeting
- Campaign Segmentation
- Channel Management
- Customisable Templates
- Email Marketing
- Email Monitoring
- Engagement Tracking
- Lead Capture
- Lead Management
- Multi-Channel Marketing
- Real-Time Data
- Reporting/Analytics
- Scheduled Messaging
- Scheduling
- Surveys & Feedback
- Web Forms

### Rokt

- A/B Testing
- Behavioural Targeting
- Campaign Segmentation
- Email Marketing
- Multi-Channel Marketing
- Reporting/Analytics
- Shopping Cart

## Links

- [View Emma by Marigold Profile](https://www.capterra.co.uk/software/75428/emma)
- [View Rokt Profile](https://www.capterra.co.uk/software/199424/rokt-commerce)
- [View Original Comparison](https://www.capterra.co.uk/compare/75428/199424/emma/vs/rokt-commerce)

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