---
description: Side-by-side comparison of Emma by Marigold vs GMass. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Emma by Marigold vs GMass Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Email Marketing Software](/directory/30013/email-marketing/software) > [Emma by Marigold \<span\>vs\</span\> GMass](https://www.capterra.co.uk/compare/75428/168452/emma/vs/gmass)

# Compare Emma by Marigold vs GMass

Canonical: https://www.capterra.co.uk/compare/75428/168452/emma/vs/gmass

> Detailed comparison between Emma by Marigold and GMass. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Emma by Marigold | GMass |
| **Overall rating** | 4.2/5 | 4.8/5 |
| **Total Reviews** | 157 | 1423 |
| **Starting Price** | US$99.00 | US$25.00 |
| **Free Trial** | No | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep) | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Documentation, Videos |

## Best for

### Emma by Marigold

Execute best-in-class relationship marketing strategies with an email marketing solution purpose-built for higher education, franchises, non-profits, and distributed businesses.

### GMass

Whether you need to send cold emails, mail merges, email marketing messages, internal comms, or invitations, GMass can do it all — and all inside Gmail with the best deliverability you've ever had.

## Key features

### Emma by Marigold

- A/B Testing
- API
- Activity Tracking
- CRM
- Campaign Scheduling
- Campaign Segmentation
- Dynamic Content
- Email Distribution
- Email Management
- Email Templates
- Engagement Tracking
- HTML Editor
- List Management
- Mailing List Management
- Real-Time Analytics
- Real-Time Reporting
- Reporting/Analytics
- Scheduling
- Template Management
- Visual Analytics

### GMass

- A/B Testing
- API
- Activity Tracking
- CRM
- Campaign Scheduling
- Campaign Segmentation
- Dynamic Content
- Email Distribution
- Email Management
- Email Templates
- Engagement Tracking
- HTML Editor
- List Management
- Mailing List Management
- Real-Time Analytics
- Real-Time Reporting
- Reporting/Analytics
- Scheduling
- Template Management
- Visual Analytics

## Links

- [View Emma by Marigold Profile](https://www.capterra.co.uk/software/75428/emma)
- [View GMass Profile](https://www.capterra.co.uk/software/168452/gmass)
- [View Original Comparison](https://www.capterra.co.uk/compare/75428/168452/emma/vs/gmass)

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