---
description: Side-by-side comparison of Emma by Marigold vs EZ Texting. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Emma by Marigold vs EZ Texting Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Email Marketing Software](/directory/30013/email-marketing/software) > [Emma by Marigold \<span\>vs\</span\> EZ Texting](https://www.capterra.co.uk/compare/75428/145848/emma/vs/ez-texting)

# Compare Emma by Marigold vs EZ Texting

Canonical: https://www.capterra.co.uk/compare/75428/145848/emma/vs/ez-texting

> Detailed comparison between Emma by Marigold and EZ Texting. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Emma by Marigold | EZ Texting |
| **Overall rating** | 4.2/5 | 4.4/5 |
| **Total Reviews** | 156 | 245 |
| **Starting Price** | US$99.00 | US$25.00 |
| **Free Trial** | No | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep) | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### Emma by Marigold

Execute best-in-class relationship marketing strategies with an email marketing solution purpose-built for higher education, franchises, non-profits, and distributed businesses.

### EZ Texting

Real estate firms, healthcare providers, retailers, nonprofits, schools, churches, eCommerce businesses, political campaigns, and rental services.

## Key features

### Emma by Marigold

- A/B Testing
- API
- Activity Tracking
- CRM
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Contact Database
- Customisable Branding
- Customisable Templates
- Engagement Tracking
- Multi-Channel Marketing
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting/Analytics
- SMS Marketing
- Scheduled Messaging
- Scheduling
- Template Management

### EZ Texting

- A/B Testing
- API
- Activity Tracking
- CRM
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Contact Database
- Customisable Branding
- Customisable Templates
- Engagement Tracking
- Multi-Channel Marketing
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting/Analytics
- SMS Marketing
- Scheduled Messaging
- Scheduling
- Template Management

## Links

- [View Emma by Marigold Profile](https://www.capterra.co.uk/software/75428/emma)
- [View EZ Texting Profile](https://www.capterra.co.uk/software/145848/ez-texting)
- [View Original Comparison](https://www.capterra.co.uk/compare/75428/145848/emma/vs/ez-texting)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Emma by Marigold vs EZ Texting Comparison - Capterra UK 2026","description":"Side-by-side comparison of Emma by Marigold vs EZ Texting. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.","url":"https://www.capterra.co.uk/compare/75428/145848/emma/vs/ez-texting","about":[{"@id":"https://www.capterra.co.uk/software/75428/emma#software"},{"@id":"https://www.capterra.co.uk/software/145848/ez-texting#software"}],"breadcrumb":{"@id":"https://www.capterra.co.uk/compare/75428/145848/emma/vs/ez-texting#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.co.uk/compare/75428/145848/emma/vs/ez-texting#webpage","isPartOf":{"@id":"https://www.capterra.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.capterra.co.uk/#organization"}},{"name":"Emma by Marigold","description":"Emma by Marigold is a robust email marketing platform that makes it easy for teams of all sizes to create and collaborate on beautiful campaigns across departments or locations, delivering a seamless brand experience that increases engagement and drives more revenue from email. Our team-oriented product design, powerful integrations and award-winning professional services make it easier than ever for marketers to do their very best work.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/a5f30b41-36a6-428c-bb92-c10ea03af8f7.webp","url":"https://www.capterra.co.uk/software/75428/emma","@type":"SoftwareApplication","@id":"https://www.capterra.co.uk/software/75428/emma#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.2,"bestRating":5,"ratingCount":156},"offers":{"price":"99","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"EZ Texting","description":"EZ Texting is an SMS marketing platform enabling communication through bulk text and multimedia messaging. It offers fast registration and tools for users of all experience levels. Key features include bulk SMS distribution, two-way texting, SMS automation, short codes, and analytics tracking. \n\nThe platform enhances campaigns with personalized messaging journeys and follow-up sequences. Supporting tools include keywords, QR codes, campaign calendars, call forwarding, webhooks, and API integration for expanded marketing. Built-in compliance features ensure alignment with industry regulations and carrier requirements. \n\nEZ Texting also provides contact management, message automation, and reporting tools to track campaign performance, delivering essential features for effective text marketing.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/840df090-513f-43a6-9a38-82d5a5a249f5.png","url":"https://www.capterra.co.uk/software/145848/ez-texting","@type":"SoftwareApplication","@id":"https://www.capterra.co.uk/software/145848/ez-texting#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.4,"bestRating":5,"ratingCount":245},"offers":{"price":"25","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Platform ios, Platform ipad"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Email Marketing Software","position":2,"item":"/directory/30013/email-marketing/software","@type":"ListItem"},{"name":"Emma by Marigold vs EZ Texting","position":3,"item":"https://www.capterra.co.uk/compare/75428/145848/emma/vs/ez-texting","@type":"ListItem"}],"@id":"https://www.capterra.co.uk/compare/75428/145848/emma/vs/ez-texting#breadcrumblist"}]}
</script>