---
description: Side-by-side comparison of Marketo Engage vs Rokt. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Marketo Engage vs Rokt Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Customer Engagement Software](/directory/30906/customer-engagement/software) > [Marketo Engage \<span\>vs\</span\> Rokt](https://www.capterra.co.uk/compare/75130/199424/marketo-lead-management/vs/rokt-commerce)

# Compare Marketo Engage vs Rokt

Canonical: https://www.capterra.co.uk/compare/75130/199424/marketo-lead-management/vs/rokt-commerce

> Detailed comparison between Marketo Engage and Rokt. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Marketo Engage | Rokt |
| **Overall rating** | 4.3/5 | 4.5/5 |
| **Total Reviews** | 710 | 17 |
| **Starting Price** | - | - |
| **Free Trial** | Yes | - |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | - |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | - |

## Best for

### Marketo Engage

Adobe Marketo Engage is a central hub where you can plan, execute, and measure omnichannel campaigns — from batch email campaigns to automated nurture to advanced multi-step campaigns.

### Rokt

Ecommerce sites \&amp; Shopify. By delivering the most relevant product, service or offer to each customer during the checkout experience, our solution boosts brand engagement and unlocks new revenues.

## Key features

### Marketo Engage

- A/B Testing
- Attribution Modeling
- Behavioural Targeting
- Campaign Segmentation
- Channel Management
- Customisable Templates
- Data Synchronisation
- Email Marketing
- Experience Management
- Lead Management
- Mobile Alerts
- Monitoring
- Multi-Channel Marketing
- Pipeline Reports
- Real-Time Data
- Recommendations
- Reporting/Analytics
- Sales Activity Management
- Website Personalisation
- Website Visitor Tracking

### Rokt

- A/B Testing
- Behavioural Targeting
- Campaign Segmentation
- Data Synchronisation
- Email Marketing
- Experience Management
- Multi-Channel Marketing
- Recommendations
- Reporting/Analytics
- Website Personalisation

## Links

- [View Marketo Engage Profile](https://www.capterra.co.uk/software/75130/marketo-lead-management)
- [View Rokt Profile](https://www.capterra.co.uk/software/199424/rokt-commerce)
- [View Original Comparison](https://www.capterra.co.uk/compare/75130/199424/marketo-lead-management/vs/rokt-commerce)

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