---
description: Side-by-side comparison of Marketo Engage vs Custellence. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Marketo Engage vs Custellence Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Customer Engagement Software](/directory/30906/customer-engagement/software) > [Marketo Engage \<span\>vs\</span\> Custellence](https://www.capterra.co.uk/compare/75130/166696/marketo-lead-management/vs/custellence)

# Compare Marketo Engage vs Custellence

Canonical: https://www.capterra.co.uk/compare/75130/166696/marketo-lead-management/vs/custellence

> Detailed comparison between Marketo Engage and Custellence. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Marketo Engage | Custellence |
| **Overall rating** | 4.3/5 | 4.4/5 |
| **Total Reviews** | 710 | 17 |
| **Starting Price** | - | - |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Phone Support |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation |

## Best for

### Marketo Engage

Adobe Marketo Engage is a central hub where you can plan, execute, and measure omnichannel campaigns — from batch email campaigns to automated nurture to advanced multi-step campaigns.

### Custellence

Customer Experience and Service Design professionals wanting to put gathered customer insights into action\!

## Key features

### Marketo Engage

- Attribution Modeling
- Channel Management
- Churn Management
- Collaboration Tools
- Communication Management
- Customer Database
- Customer Experience Management
- Customer Profiles
- Customer Segmentation
- Customisable Templates
- Data Import/Export
- Drag & Drop
- Email Marketing
- Lead Management
- Pipeline Reports
- Real-Time Reporting
- Reporting/Analytics
- Sales Activity Management
- Visual Analytics
- Website Visitor Tracking

### Custellence

- Churn Management
- Collaboration Tools
- Communication Management
- Customer Database
- Customer Experience Management
- Customer Profiles
- Customer Segmentation
- Customisable Templates
- Data Import/Export
- Drag & Drop
- Email Marketing
- Real-Time Reporting
- Reporting/Analytics
- Visual Analytics

## Links

- [View Marketo Engage Profile](https://www.capterra.co.uk/software/75130/marketo-lead-management)
- [View Custellence Profile](https://www.capterra.co.uk/software/166696/custellence)
- [View Original Comparison](https://www.capterra.co.uk/compare/75130/166696/marketo-lead-management/vs/custellence)

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