---
description: Side-by-side comparison of Marketo Engage vs Highspot. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Marketo Engage vs Highspot Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Sales Enablement Software](/directory/30798/sales-enablement/software) > [Marketo Engage \<span\>vs\</span\> Highspot](https://www.capterra.co.uk/compare/75130/148612/marketo-lead-management/vs/highspot)

# Compare Marketo Engage vs Highspot

Canonical: https://www.capterra.co.uk/compare/75130/148612/marketo-lead-management/vs/highspot

> Detailed comparison between Marketo Engage and Highspot. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Marketo Engage | Highspot |
| **Overall rating** | 4.3/5 | 4.6/5 |
| **Total Reviews** | 711 | 75 |
| **Starting Price** | - | - |
| **Free Trial** | Yes | No |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Documentation, Videos |

## Best for

### Marketo Engage

Adobe Marketo Engage is a central hub where you can plan, execute, and measure omnichannel campaigns — from batch email campaigns to automated nurture to advanced multi-step campaigns.

### Highspot

Highspot's agentic platform is built for enterprise and upper mid-market B2B sales, marketing, enablement, revenue operations, and customer-facing teams that need consistent go-to-market execution.

## Key features

### Marketo Engage

- Access Controls/Permissions
- Activity Tracking
- CRM
- Calendar Management
- Collaboration Tools
- Content Management
- Content Sharing
- Customisable Templates
- Document Storage
- Email Management
- Engagement Tracking
- Gamification
- Mobile Access
- Performance Management
- Prioritisation
- Real-Time Data
- Reporting/Analytics
- Search/Filter
- Workflow Automation
- Workflow Management

### Highspot

- Access Controls/Permissions
- Activity Tracking
- CRM
- Calendar Management
- Collaboration Tools
- Content Management
- Content Sharing
- Customisable Templates
- Document Storage
- Email Management
- Engagement Tracking
- Gamification
- Mobile Access
- Performance Management
- Prioritisation
- Real-Time Data
- Reporting/Analytics
- Search/Filter
- Workflow Automation
- Workflow Management

## Links

- [View Marketo Engage Profile](https://www.capterra.co.uk/software/75130/marketo-lead-management)
- [View Highspot Profile](https://www.capterra.co.uk/software/148612/highspot)
- [View Original Comparison](https://www.capterra.co.uk/compare/75130/148612/marketo-lead-management/vs/highspot)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Marketo Engage vs Highspot Comparison - Capterra UK 2026","description":"Side-by-side comparison of Marketo Engage vs Highspot. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.","url":"https://www.capterra.co.uk/compare/75130/148612/marketo-lead-management/vs/highspot","about":[{"@id":"https://www.capterra.co.uk/software/75130/marketo-lead-management#software"},{"@id":"https://www.capterra.co.uk/software/148612/highspot#software"}],"breadcrumb":{"@id":"https://www.capterra.co.uk/compare/75130/148612/marketo-lead-management/vs/highspot#breadcrumblist"},"@id":"https://www.capterra.co.uk/compare/75130/148612/marketo-lead-management/vs/highspot#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.capterra.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.capterra.co.uk/#organization"}},{"name":"Marketo Engage","description":"Adobe Marketo Engage is a powerful, scalable and marketer-friendly marketing automation solution that enables brands to create a global marketing COE to orchestrate and execute cross channel campaigns across buying journeys. It helps improve buyer engagement and conversions by personalizing content based on buyer signals, behavior &amp; AI to create tailored journeys for individuals and teams. It aligns strategy, messaging and execution across marketing and sales by sharing customer engagement data &amp; insights between them; increasing sales productivity. It optimizes marketing impact through out of the box dashboards, customizable reports and multi-touch attribution. It connects new data sources without extensive IT support, creating a central hub for customer intelligence to improve efficiency, ROI and customer experience.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/71fc4040-79b3-4e7d-86ac-d9275cc73751.png","url":"https://www.capterra.co.uk/software/75130/marketo-lead-management","@id":"https://www.capterra.co.uk/software/75130/marketo-lead-management#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":711,"ratingValue":4.3},"operatingSystem":"Cloud"},{"name":"Highspot","description":"Highspot is the agentic platform for go-to-market (GTM) execution for enterprise and upper mid-market B2B revenue teams. Highspot connects sales content management, training, coaching, buyer engagement, deal activity, and CRM data in one system.\n\nPowered by Nexus, Highspot’s unified AI and analytics engine, the platform helps teams turn live GTM signals into guidance, recommended content, and actions in the flow of work.\n\nHighspot includes AI-powered search and answers, Sales Plays, Digital Rooms, Role Play, mutual action plans, training and onboarding, coaching workflows, meeting intelligence, content analytics, initiative measurement, CRM integrations, and Highspot Agents such as Deal Agent and GTM Agent. The platform helps B2B companies scale sales execution, improve seller ramp time, measure enablement ROI, and turn GTM strategy into repeatable action.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/0ede7a96-1be0-48d0-941a-e0966523adbf.png","url":"https://www.capterra.co.uk/software/148612/highspot","@id":"https://www.capterra.co.uk/software/148612/highspot#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":75,"ratingValue":4.6},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"@id":"https://www.capterra.co.uk/compare/75130/148612/marketo-lead-management/vs/highspot#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Sales Enablement Software","position":2,"item":"/directory/30798/sales-enablement/software","@type":"ListItem"},{"name":"Marketo Engage vs Highspot","position":3,"item":"https://www.capterra.co.uk/compare/75130/148612/marketo-lead-management/vs/highspot","@type":"ListItem"}]}]}
</script>