---
description: Side-by-side comparison of XM for Strategy & Research vs Dovetail. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: XM for Strategy & Research vs Dovetail Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Price Optimisation Software](/directory/10064/pricing-optimization/software) > [XM for Strategy & Research \<span\>vs\</span\> Dovetail](https://www.capterra.co.uk/compare/72396/174077/strategy-and-research/vs/dovetail)

# Compare XM for Strategy & Research vs Dovetail

Canonical: https://www.capterra.co.uk/compare/72396/174077/strategy-and-research/vs/dovetail

> Detailed comparison between XM for Strategy & Research and Dovetail. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | XM for Strategy & Research | Dovetail |
| **Overall rating** | 4.7/5 | 4.6/5 |
| **Total Reviews** | 425 | 97 |
| **Starting Price** | - | US$0.00 |
| **Free Trial** | No | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Documentation, Videos |

## Best for

### XM for Strategy & Research

Organizations of any size seeking a research platform that delivers the insights that drive real change, momentum, and growth.

### Dovetail

Primarily used by researchers, designers, and product teams, customers include Meta, Volvo, AWS, Dyson, and Deloitte.

## Key features

### XM for Strategy & Research

- API
- Access Controls/Permissions
- Activity Dashboard
- Collaboration Tools
- Customisable Reports
- Dashboard
- Data Visualisation
- Feedback Management
- Monitoring
- Multi-Channel Data Collection
- Multi-Language
- Predictive Analytics
- Search/Filter
- Surveys & Feedback
- Tagging
- Trend Analysis
- Usability Testing
- User Research Analysis
- Visual Analytics
- Workflow Management

### Dovetail

- API
- Access Controls/Permissions
- Activity Dashboard
- Collaboration Tools
- Customisable Reports
- Dashboard
- Data Visualisation
- Feedback Management
- Monitoring
- Multi-Channel Data Collection
- Multi-Language
- Predictive Analytics
- Search/Filter
- Surveys & Feedback
- Tagging
- Trend Analysis
- Usability Testing
- User Research Analysis
- Visual Analytics
- Workflow Management

## Links

- [View XM for Strategy & Research Profile](https://www.capterra.co.uk/software/72396/strategy-and-research)
- [View Dovetail Profile](https://www.capterra.co.uk/software/174077/dovetail)
- [View Original Comparison](https://www.capterra.co.uk/compare/72396/174077/strategy-and-research/vs/dovetail)

-----

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