---
description: Side-by-side comparison of DealerCenter vs Dealertrack DMS. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: DealerCenter vs Dealertrack DMS Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Car Dealer Software](/directory/20005/auto-dealer/software) > [DealerCenter \<span\>vs\</span\> Dealertrack DMS](https://www.capterra.co.uk/compare/71935/100994/dealercenter/vs/dealertrack-dms)

# Compare DealerCenter vs Dealertrack DMS

Canonical: https://www.capterra.co.uk/compare/71935/100994/dealercenter/vs/dealertrack-dms

> Detailed comparison between DealerCenter and Dealertrack DMS. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | DealerCenter | Dealertrack DMS |
| **Overall rating** | 4.9/5 | 4.4/5 |
| **Total Reviews** | 1480 | 116 |
| **Starting Price** | US$99.00 | - |
| **Free Trial** | Yes | - |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### DealerCenter

DealerCenter is used by independent auto dealers, buy here pay here dealerships, franchise dealerships, used car dealers, and automotive sales professionals.

### Dealertrack DMS

Web-based auto-dealer solution for franchised automotive dealerships which helps optimize operational efficiencies, drive smarter business decisions, improve flexibility to meet unique needs and more.

## Key features

### DealerCenter

- Accounting
- Appointment Management
- Barcode/Ticket Scanning
- Buy Here, Pay Here
- Contact Database
- Customer Database
- Dashboard
- Document Management
- Financing Management
- For Automotive Dealerships
- Inventory Management
- Inventory Tracking
- New Car Dealer
- Payment Collection
- Reporting/Analytics
- Sales Floor Management
- Sales Reports
- Third-Party Integrations
- Used Car Dealer
- Website Integration

### Dealertrack DMS

- Accounting
- Appointment Management
- Barcode/Ticket Scanning
- Buy Here, Pay Here
- Contact Database
- Customer Database
- Dashboard
- Document Management
- Financing Management
- For Automotive Dealerships
- Inventory Management
- Inventory Tracking
- New Car Dealer
- Payment Collection
- Reporting/Analytics
- Sales Floor Management
- Sales Reports
- Third-Party Integrations
- Used Car Dealer
- Website Integration

## Links

- [View DealerCenter Profile](https://www.capterra.co.uk/software/71935/dealercenter)
- [View Dealertrack DMS Profile](https://www.capterra.co.uk/software/100994/dealertrack-dms)
- [View Original Comparison](https://www.capterra.co.uk/compare/71935/100994/dealercenter/vs/dealertrack-dms)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"DealerCenter vs Dealertrack DMS Comparison - Capterra UK 2026","description":"Side-by-side comparison of DealerCenter vs Dealertrack DMS. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.","url":"https://www.capterra.co.uk/compare/71935/100994/dealercenter/vs/dealertrack-dms","about":[{"@id":"https://www.capterra.co.uk/software/71935/dealercenter#software"},{"@id":"https://www.capterra.co.uk/software/100994/dealertrack-dms#software"}],"breadcrumb":{"@id":"https://www.capterra.co.uk/compare/71935/100994/dealercenter/vs/dealertrack-dms#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.co.uk/compare/71935/100994/dealercenter/vs/dealertrack-dms#webpage","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"inLanguage":"en-GB","isPartOf":{"@id":"https://www.capterra.co.uk/#website"}},{"name":"DealerCenter","description":"DealerCenter is a cloud-based dealer management system designed to streamline automotive dealership operations. The platform includes desking tools, deal management, finance and insurance calculations, contract management, vehicle registration, credit bureau services, payment processing, and QuickBooks integration. Dealers can submit deals to over 1,200 lenders through the system.\n\nThe inventory module provides VIN decoding, market insights, and photo and video production capabilities for sourcing, pricing, and showcasing vehicles. The CRM suite manages leads, automates communication, and tracks customer interactions while integrating third-party leads with built-in SMS, email, and video tools.\n\nDealerCenter offers portfolio management features for buy here pay here operations. Additional components include a mobile app, dealer website creation, and digital marketing services. The platform serves over 20,000 dealerships.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/74631d8e-a4e0-468e-927e-f79e04e3d909.png","url":"https://www.capterra.co.uk/software/71935/dealercenter","@type":"SoftwareApplication","@id":"https://www.capterra.co.uk/software/71935/dealercenter#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":1480,"ratingValue":4.9},"offers":{"price":"99","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Android, Platform ios"},{"name":"Dealertrack DMS","description":"Dealertrack DMS is the end-to-end software solution that streamlines operations. Finding efficiencies in internal operations is more important than ever. Dealertrack DMS is the easiest-to-use management solution in the business. Find new ways to cut costs in financials, HR and compliance to be more profitable overall.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/b791c10c-e0ea-42ff-871c-f9dbb4f70a91.png","url":"https://www.capterra.co.uk/software/100994/dealertrack-dms","@type":"SoftwareApplication","@id":"https://www.capterra.co.uk/software/100994/dealertrack-dms#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":116,"ratingValue":4.4},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Car Dealer Software","position":2,"item":"/directory/20005/auto-dealer/software","@type":"ListItem"},{"name":"DealerCenter vs Dealertrack DMS","position":3,"item":"https://www.capterra.co.uk/compare/71935/100994/dealercenter/vs/dealertrack-dms","@type":"ListItem"}],"@id":"https://www.capterra.co.uk/compare/71935/100994/dealercenter/vs/dealertrack-dms#breadcrumblist"}]}
</script>