---
description: Side-by-side comparison of Applied Epic vs Macaw. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Applied Epic vs Macaw Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Online CRM Software](/directory/30072/online-crm/software) > [Applied Epic \<span\>vs\</span\> Macaw](https://www.capterra.co.uk/compare/70671/167497/applied-epic/vs/macaw)

# Compare Applied Epic vs Macaw

Canonical: https://www.capterra.co.uk/compare/70671/167497/applied-epic/vs/macaw

> Detailed comparison between Applied Epic and Macaw. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Applied Epic | Macaw |
| **Overall rating** | 4.2/5 | 3.6/5 |
| **Total Reviews** | 141 | 22 |
| **Starting Price** | £1,000.00 | - |
| **Free Trial** | No | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Windows (Desktop), Windows (On-Premise), Linux (On-Premise) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Windows (On-Premise), Linux (On-Premise), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, Knowledge Base, Phone Support, Chat | Email/Help Desk, Phone Support, 24/7 (Live rep) |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### Applied Epic

Designed for businesses of all sizes to help manage customer relationships, policies, sales, and financial accounting.

### Macaw

Insurance Brokers especially the Delegated Underwriting Authority Enterprises like MGAs, MGUs, Program Managers, Underwriting Managers and Lloyds Cover-holders.

## Key features

### Applied Epic

- API
- Accounting
- Activity Tracking
- Client Management
- Commission Management
- Configurable Workflow
- Customer Database
- Customisable Branding
- Customisable Templates
- Document Management
- Document Templates
- Email Management
- Insurance Policy Management
- Lead Management
- Monitoring
- Policy Management
- Referral Tracking
- Reminders
- Secure Login
- Status Tracking

### Macaw

- API
- Accounting
- Activity Tracking
- Client Management
- Commission Management
- Configurable Workflow
- Customer Database
- Customisable Branding
- Customisable Templates
- Document Management
- Document Templates
- Email Management
- Insurance Policy Management
- Lead Management
- Monitoring
- Policy Management
- Referral Tracking
- Reminders
- Secure Login
- Status Tracking

## Links

- [View Applied Epic Profile](https://www.capterra.co.uk/software/70671/applied-epic)
- [View Macaw Profile](https://www.capterra.co.uk/software/167497/macaw)
- [View Original Comparison](https://www.capterra.co.uk/compare/70671/167497/applied-epic/vs/macaw)

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