---
description: Side-by-side comparison of SmartSurvey vs Wootric. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: SmartSurvey vs Wootric Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Forms Automation Software](/directory/10023/forms-automation/software) > [SmartSurvey \<span\>vs\</span\> Wootric](https://www.capterra.co.uk/compare/57112/151528/smartsurvey/vs/wootric)

# Compare SmartSurvey vs Wootric

Canonical: https://www.capterra.co.uk/compare/57112/151528/smartsurvey/vs/wootric

> Detailed comparison between SmartSurvey and Wootric. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | SmartSurvey | Wootric |
| **Overall rating** | 4.6/5 | 4.6/5 |
| **Total Reviews** | 114 | 12 |
| **Starting Price** | £45.00 | US$89.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Chat |
| **Training** | In Person, Live Online, Webinars, Documentation | Live Online, Webinars, Documentation |

## Best for

### SmartSurvey

Academics, Consultants, Businesses, Multi-nationals, Government, Public Sector, Not for Profit

### Wootric

Customer-centric companies that are looking for robust, enterprise-ready CX software that can be customized to meet their needs now and can evolve as their Voice of Customer program matures.

## Key features

### SmartSurvey

- API
- Customer Segmentation
- Customisable Forms
- Customisable Templates
- Dashboard
- Data Analysis Tools
- Email Marketing
- Feedback Management
- Mobile Survey
- Multi-Channel Data Collection
- Multi-Channel Distribution
- NPS Survey Structure
- Pulse Surveys
- Reporting/Analytics
- Response Quotas
- Response Validation
- Site Intercept Survey
- Survey Builder
- Survey/Poll Management
- Surveys & Feedback

### Wootric

- API
- Customer Segmentation
- Customisable Forms
- Customisable Templates
- Dashboard
- Data Analysis Tools
- Email Marketing
- Feedback Management
- Mobile Survey
- Multi-Channel Data Collection
- Multi-Channel Distribution
- NPS Survey Structure
- Pulse Surveys
- Reporting/Analytics
- Response Quotas
- Response Validation
- Site Intercept Survey
- Survey Builder
- Survey/Poll Management
- Surveys & Feedback

## Links

- [View SmartSurvey Profile](https://www.capterra.co.uk/software/57112/smartsurvey)
- [View Wootric Profile](https://www.capterra.co.uk/software/151528/wootric)
- [View Original Comparison](https://www.capterra.co.uk/compare/57112/151528/smartsurvey/vs/wootric)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"SmartSurvey vs Wootric Comparison - Capterra UK 2026","description":"Side-by-side comparison of SmartSurvey vs Wootric. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.","url":"https://www.capterra.co.uk/compare/57112/151528/smartsurvey/vs/wootric","about":[{"@id":"https://www.capterra.co.uk/software/57112/smartsurvey#software"},{"@id":"https://www.capterra.co.uk/software/151528/wootric#software"}],"breadcrumb":{"@id":"https://www.capterra.co.uk/compare/57112/151528/smartsurvey/vs/wootric#breadcrumblist"},"@id":"https://www.capterra.co.uk/compare/57112/151528/smartsurvey/vs/wootric#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.capterra.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.capterra.co.uk/#organization"}},{"name":"SmartSurvey","description":"With the SmartSurvey SaaS platform, users can capture, analyse and report virtually any type of data via a simple, yet stylish, online survey service. SmartSurvey allows users to directly reach the people whose opinions matter the most, clients, partners, patients, students and suppliers. SmartSurvey specialises in providing survey solutions for multinational business and enterprise clients, offering dedicated support and secure data storage on UK/EU based servers.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/f72455d4-42d1-4174-b1a2-12e3919aefe1.png","url":"https://www.capterra.co.uk/software/57112/smartsurvey","@id":"https://www.capterra.co.uk/software/57112/smartsurvey#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":114},"offers":{"price":"45","@type":"Offer","priceCurrency":"GBP"},"operatingSystem":"Cloud"},{"name":"Wootric","description":"Wootric offers a modern approach to customer feedback management. Our consultative approach helps you develop a rigorous VoC program that will deliver impact fast, and that can expand as your needs evolve. \n\n- Net Promoter Score (NPS), CSAT and Customer Effort Score (CES) microsurveys - Text &amp; Sentiment analysis\n- Executive dashboards and reporting.  \n- Integrations with Salesforce, Zendesk, Slack, Intercom, Hubspot integrations to trigger surveys and/ or act on data.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/95c030db-13a8-45fe-bf98-965dc4936a4d.png","url":"https://www.capterra.co.uk/software/151528/wootric","@id":"https://www.capterra.co.uk/software/151528/wootric#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":12},"offers":{"price":"89","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"@id":"https://www.capterra.co.uk/compare/57112/151528/smartsurvey/vs/wootric#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Forms Automation Software","position":2,"item":"/directory/10023/forms-automation/software","@type":"ListItem"},{"name":"SmartSurvey vs Wootric","position":3,"item":"https://www.capterra.co.uk/compare/57112/151528/smartsurvey/vs/wootric","@type":"ListItem"}]}]}
</script>
