---
description: Side-by-side comparison of SmartSurvey vs Qualaroo. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: SmartSurvey vs Qualaroo Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Survey Software](/directory/30092/survey/software) > [SmartSurvey \<span\>vs\</span\> Qualaroo](https://www.capterra.co.uk/compare/57112/114046/smartsurvey/vs/qualaroo)

# Compare SmartSurvey vs Qualaroo

Canonical: https://www.capterra.co.uk/compare/57112/114046/smartsurvey/vs/qualaroo

> Detailed comparison between SmartSurvey and Qualaroo. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | SmartSurvey | Qualaroo |
| **Overall rating** | 4.6/5 | 4.7/5 |
| **Total Reviews** | 114 | 20 |
| **Starting Price** | £45.00 | US$80.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### SmartSurvey

Academics, Consultants, Businesses, Multi-nationals, Government, Public Sector, Not for Profit

### Qualaroo

Qualaroo is a tool for UX designers and user researchers who need to conduct user research quickly and at scale.

## Key features

### SmartSurvey

- API
- Customisable Branding
- Customisable Templates
- Dashboard
- Data Analysis Tools
- Engagement Tracking
- Mobile Survey
- Pulse Surveys
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Response Quotas
- SSL Security
- Search/Filter
- Single Sign On
- Support Audio/Images/Video
- Survey Builder
- Survey/Poll Management
- Surveys & Feedback
- URL Customisation

### Qualaroo

- API
- Customisable Branding
- Customisable Templates
- Dashboard
- Data Analysis Tools
- Engagement Tracking
- Mobile Survey
- Pulse Surveys
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Response Quotas
- SSL Security
- Search/Filter
- Single Sign On
- Support Audio/Images/Video
- Survey Builder
- Survey/Poll Management
- Surveys & Feedback
- URL Customisation

## Links

- [View SmartSurvey Profile](https://www.capterra.co.uk/software/57112/smartsurvey)
- [View Qualaroo Profile](https://www.capterra.co.uk/software/114046/qualaroo)
- [View Original Comparison](https://www.capterra.co.uk/compare/57112/114046/smartsurvey/vs/qualaroo)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"SmartSurvey vs Qualaroo Comparison - Capterra UK 2026","description":"Side-by-side comparison of SmartSurvey vs Qualaroo. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.","url":"https://www.capterra.co.uk/compare/57112/114046/smartsurvey/vs/qualaroo","about":[{"@id":"https://www.capterra.co.uk/software/57112/smartsurvey#software"},{"@id":"https://www.capterra.co.uk/software/114046/qualaroo#software"}],"breadcrumb":{"@id":"https://www.capterra.co.uk/compare/57112/114046/smartsurvey/vs/qualaroo#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.co.uk/compare/57112/114046/smartsurvey/vs/qualaroo#webpage","isPartOf":{"@id":"https://www.capterra.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.capterra.co.uk/#organization"}},{"name":"SmartSurvey","description":"With the SmartSurvey SaaS platform, users can capture, analyse and report virtually any type of data via a simple, yet stylish, online survey service. SmartSurvey allows users to directly reach the people whose opinions matter the most, clients, partners, patients, students and suppliers. SmartSurvey specialises in providing survey solutions for multinational business and enterprise clients, offering dedicated support and secure data storage on UK/EU based servers.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/f72455d4-42d1-4174-b1a2-12e3919aefe1.png","url":"https://www.capterra.co.uk/software/57112/smartsurvey","@type":"SoftwareApplication","@id":"https://www.capterra.co.uk/software/57112/smartsurvey#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":114},"offers":{"price":"45","@type":"Offer","priceCurrency":"GBP"},"operatingSystem":"Cloud"},{"name":"Qualaroo","description":"Qualaroo is a powerful customer feedback tool that helps you collect customer insights 10 times more valuable than email surveys. Its proprietary pop-up surveys called Nudges, allow you to ask your users the right questions at the right time. Ready-made nudge templates help you save time in creating web, in-app, and link surveys. Its AI-powered sentiment analysis feature backed by IBM Watson easily deciphers users motives and feelings from their responses to open-ended survey questions.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/1d8529dc-2d04-4081-b919-698152a59ed2.png","url":"https://www.capterra.co.uk/software/114046/qualaroo","@type":"SoftwareApplication","@id":"https://www.capterra.co.uk/software/114046/qualaroo#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":20},"offers":{"price":"80","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Survey Software","position":2,"item":"/directory/30092/survey/software","@type":"ListItem"},{"name":"SmartSurvey vs Qualaroo","position":3,"item":"https://www.capterra.co.uk/compare/57112/114046/smartsurvey/vs/qualaroo","@type":"ListItem"}],"@id":"https://www.capterra.co.uk/compare/57112/114046/smartsurvey/vs/qualaroo#breadcrumblist"}]}
</script>
