---
description: Side-by-side comparison of Brightidea vs Craft.io. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Brightidea vs Craft.io Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Innovation Management Tools](/directory/31013/innovation/software) > [Brightidea \<span\>vs\</span\> Craft.io](https://www.capterra.co.uk/compare/51009/151111/brightidea/vs/craft)

# Compare Brightidea vs Craft.io

Canonical: https://www.capterra.co.uk/compare/51009/151111/brightidea/vs/craft

> Detailed comparison between Brightidea and Craft.io. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Brightidea | Craft.io |
| **Overall rating** | 4.4/5 | 4.4/5 |
| **Total Reviews** | 106 | 32 |
| **Starting Price** | US$59.00 | US$19.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### Brightidea

Organizations that want to accelerate their idea and innovation, focused on crowdsourcing and building strategic plans.

### Craft.io

Craft.io serves the entire product team:from Product Managers to Chief Product Officers,across companies of all sizes, with a strong focus on enterprises such as Kimberly-Clark, SAP, Cisco.

## Key features

### Brightidea

- API
- Activity Tracking
- Archiving & Retention
- Configurable Workflow
- Customisable Templates
- Engagement Tracking
- Idea Management
- Idea Ranking
- Polls/Voting
- Prioritisation
- Project Management
- Project Planning
- Project Workflow
- Projections
- Real-Time Data
- SSL Security
- Single Sign On
- Status Tracking
- Surveys & Feedback
- Workflow Management

### Craft.io

- API
- Activity Tracking
- Archiving & Retention
- Configurable Workflow
- Customisable Templates
- Engagement Tracking
- Idea Management
- Idea Ranking
- Polls/Voting
- Prioritisation
- Project Management
- Project Planning
- Project Workflow
- Projections
- Real-Time Data
- SSL Security
- Single Sign On
- Status Tracking
- Surveys & Feedback
- Workflow Management

## Links

- [View Brightidea Profile](https://www.capterra.co.uk/software/51009/brightidea)
- [View Craft.io Profile](https://www.capterra.co.uk/software/151111/craft)
- [View Original Comparison](https://www.capterra.co.uk/compare/51009/151111/brightidea/vs/craft)

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