---
description: Side-by-side comparison of Frazer vs Salesforce for Automotive. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Frazer vs Salesforce for Automotive Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Car Dealer Software](/directory/20005/auto-dealer/software) > [Frazer \<span\>vs\</span\> Salesforce for Automotive](https://www.capterra.co.uk/compare/34553/1014880/frazer-auto-dealer-software/vs/salesforce-automotive-crm)

# Compare Frazer vs Salesforce for Automotive

Canonical: https://www.capterra.co.uk/compare/34553/1014880/frazer-auto-dealer-software/vs/salesforce-automotive-crm

> Detailed comparison between Frazer and Salesforce for Automotive. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Frazer | Salesforce for Automotive |
| **Overall rating** | 4.7/5 | 5.0/5 |
| **Total Reviews** | 150 | 1 |
| **Starting Price** | - | - |
| **Free Trial** | Yes | No |
| **Free Version** | No | No |
| **Deployment** | Windows (Desktop), Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### Frazer

Independent used car dealers who want a high-quality, easy-to-use DMS at an affordable price.

### Salesforce for Automotive

Salesforce Automotive CRM helps car sellers engage easily with their customer base.

## Key features

### Frazer

- Accounting
- Accounting Integration
- Activity Tracking
- Billing & Invoicing
- Communication Management
- Contact Database
- Customer Database
- Customer History
- Document Management
- Financing Management
- For Automotive Dealerships
- Forms Management
- GPS
- Inventory Management
- Inventory Tracking
- Reporting & Statistics
- Reporting/Analytics
- Stock Management
- Used Car Dealer
- Website Integration

### Salesforce for Automotive

- Accounting
- Accounting Integration
- Activity Tracking
- Billing & Invoicing
- Communication Management
- Contact Database
- Customer Database
- Customer History
- Document Management
- Financing Management
- For Automotive Dealerships
- Forms Management
- GPS
- Inventory Management
- Inventory Tracking
- Reporting & Statistics
- Reporting/Analytics
- Stock Management
- Used Car Dealer
- Website Integration

## Links

- [View Frazer Profile](https://www.capterra.co.uk/software/34553/frazer-auto-dealer-software)
- [View Salesforce for Automotive Profile](https://www.capterra.co.uk/software/1014880/salesforce-automotive-crm)
- [View Original Comparison](https://www.capterra.co.uk/compare/34553/1014880/frazer-auto-dealer-software/vs/salesforce-automotive-crm)

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