---
description: Side-by-side comparison of SurveyMonkey vs Appinio. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: SurveyMonkey vs Appinio Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [AI Marketing Tools](/directory/34136/ai-marketing-tools/software) > [SurveyMonkey \<span\>vs\</span\> Appinio](https://www.capterra.co.uk/compare/32728/168239/surveymonkey/vs/appinio-market-research)

# Compare SurveyMonkey vs Appinio

Canonical: https://www.capterra.co.uk/compare/32728/168239/surveymonkey/vs/appinio-market-research

> Detailed comparison between SurveyMonkey and Appinio. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | SurveyMonkey | Appinio |
| **Overall rating** | 4.6/5 | 4.9/5 |
| **Total Reviews** | 10455 | 18 |
| **Starting Price** | US$30.00 | US$1.00 |
| **Free Trial** | No | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, 24/7 (Live rep), Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation |

## Best for

### SurveyMonkey

SurveyMonkey is used by marketers, customer experience professionals, human resources departments, IT teams, event planners, educators, researchers, and healthcare organizations.

### Appinio

Everyone who conducts B2C business and needs to understand their target group. This ranges from CPG companies over banks, insurances, creative agencies to SMBs.

## Key features

### SurveyMonkey

- Benchmarking
- Customer Segmentation
- Customisable Branding
- Customisable Reports
- Customisable Templates
- Data Analysis Tools
- Data Visualisation
- Gamification
- Mobile Survey
- Multiple Question Types
- Question Branching
- Question Library
- Randomisation
- Reporting & Statistics
- Reporting/Analytics
- Support Audio/Images/Video
- Survey Builder
- Trend Analysis
- URL Customisation
- Visual Analytics

### Appinio

- Benchmarking
- Customer Segmentation
- Customisable Branding
- Customisable Reports
- Customisable Templates
- Data Analysis Tools
- Data Visualisation
- Gamification
- Mobile Survey
- Multiple Question Types
- Question Branching
- Question Library
- Randomisation
- Reporting & Statistics
- Reporting/Analytics
- Support Audio/Images/Video
- Survey Builder
- Trend Analysis
- URL Customisation
- Visual Analytics

## Links

- [View SurveyMonkey Profile](https://www.capterra.co.uk/software/32728/surveymonkey)
- [View Appinio Profile](https://www.capterra.co.uk/software/168239/appinio-market-research)
- [View Original Comparison](https://www.capterra.co.uk/compare/32728/168239/surveymonkey/vs/appinio-market-research)

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