---
description: Side-by-side comparison of DealerPeak CRM Center vs Frazer. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: DealerPeak CRM Center vs Frazer Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Car Dealer Software](/directory/20005/auto-dealer/software) > [DealerPeak CRM Center \<span\>vs\</span\> Frazer](https://www.capterra.co.uk/compare/29669/34553/dealerpeak-crm-center/vs/frazer-auto-dealer-software)

# Compare DealerPeak CRM Center vs Frazer

Canonical: https://www.capterra.co.uk/compare/29669/34553/dealerpeak-crm-center/vs/frazer-auto-dealer-software

> Detailed comparison between DealerPeak CRM Center and Frazer. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | DealerPeak CRM Center | Frazer |
| **Overall rating** | 4.5/5 | 4.7/5 |
| **Total Reviews** | 11 | 150 |
| **Starting Price** | US$995.00 | - |
| **Free Trial** | - | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Windows (Desktop), Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | In Person, Live Online | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### DealerPeak CRM Center

Detailing the unique aspects of your product: The DealerPeak CRM system is a fully customizable auto dealer desking software and mobile CRM solution with Dealer DNA.

### Frazer

Independent used car dealers who want a high-quality, easy-to-use DMS at an affordable price.

## Key features

### DealerPeak CRM Center

- Accounting Integration
- Activity Tracking
- Communication Management
- Contact Database
- Customer Database
- Customer History
- Customisable Forms
- Customisable Reports
- Document Management
- Financing Management
- For Automotive Dealerships
- Forms Management
- Inventory Management
- Inventory Tracking
- Mobile Access
- Reporting & Statistics
- Reporting/Analytics
- Stock Management
- Used Car Dealer
- Website Integration

### Frazer

- Accounting Integration
- Activity Tracking
- Communication Management
- Contact Database
- Customer Database
- Customer History
- Customisable Forms
- Customisable Reports
- Document Management
- Financing Management
- For Automotive Dealerships
- Forms Management
- Inventory Management
- Inventory Tracking
- Mobile Access
- Reporting & Statistics
- Reporting/Analytics
- Stock Management
- Used Car Dealer
- Website Integration

## Links

- [View DealerPeak CRM Center Profile](https://www.capterra.co.uk/software/29669/dealerpeak-crm-center)
- [View Frazer Profile](https://www.capterra.co.uk/software/34553/frazer-auto-dealer-software)
- [View Original Comparison](https://www.capterra.co.uk/compare/29669/34553/dealerpeak-crm-center/vs/frazer-auto-dealer-software)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"DealerPeak CRM Center vs Frazer Comparison - Capterra UK 2026","description":"Side-by-side comparison of DealerPeak CRM Center vs Frazer. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.","url":"https://www.capterra.co.uk/compare/29669/34553/dealerpeak-crm-center/vs/frazer-auto-dealer-software","about":[{"@id":"https://www.capterra.co.uk/software/29669/dealerpeak-crm-center#software"},{"@id":"https://www.capterra.co.uk/software/34553/frazer-auto-dealer-software#software"}],"breadcrumb":{"@id":"https://www.capterra.co.uk/compare/29669/34553/dealerpeak-crm-center/vs/frazer-auto-dealer-software#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.co.uk/compare/29669/34553/dealerpeak-crm-center/vs/frazer-auto-dealer-software#webpage","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"inLanguage":"en-GB","isPartOf":{"@id":"https://www.capterra.co.uk/#website"}},{"name":"DealerPeak CRM Center","description":"The DealerPeak CRM system is the most effective auto dealer software in the industry. The fully customizable, platform enables you to easily manage your dealership.\n\nThis fully customizable auto dealership desking software and mobile CRM solution are perfect for your individual needs whether you own a small-town dealership with 5 employees or likewise manage a series of multiple dealerships. The DealerPeak CRM system has been packed with car dealer software that goes beyond basic management.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/8b44b00c-be00-4a83-8d46-1f00444d65dd.png","url":"https://www.capterra.co.uk/software/29669/dealerpeak-crm-center","@type":"SoftwareApplication","@id":"https://www.capterra.co.uk/software/29669/dealerpeak-crm-center#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":11,"ratingValue":4.5},"offers":{"price":"995","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Chrome, Android, Platform ios, Platform ipad"},{"name":"Frazer","description":"With over 21,000 dealers, Frazer is a comprehensive system offering BHPH and Outside Financing, Unlimited forms printing, Electronic payment processing integrations, Free Unlimited Technical Support by phone, chat, or email, Finance company integrations, Ability to stay legal with federal &amp; state-specific regulations, Full Accounting Suite to manage your business, OFAC checks, Federal Buyers Guide, Privacy Notice, Easy access on multiple computers, Vendor management, and Customizable reporting.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/343f48e8-7b10-4088-bf19-8cd03e6542d7.png","url":"https://www.capterra.co.uk/software/34553/frazer-auto-dealer-software","@type":"SoftwareApplication","@id":"https://www.capterra.co.uk/software/34553/frazer-auto-dealer-software#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":150,"ratingValue":4.7},"operatingSystem":"Windows, Windows on premise, Linux on premise, Android, Platform ios, Platform ipad"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Car Dealer Software","position":2,"item":"/directory/20005/auto-dealer/software","@type":"ListItem"},{"name":"DealerPeak CRM Center vs Frazer","position":3,"item":"https://www.capterra.co.uk/compare/29669/34553/dealerpeak-crm-center/vs/frazer-auto-dealer-software","@type":"ListItem"}],"@id":"https://www.capterra.co.uk/compare/29669/34553/dealerpeak-crm-center/vs/frazer-auto-dealer-software#breadcrumblist"}]}
</script>