---
description: Side-by-side comparison of Google Ads vs Google Campaign Manager 360. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Google Ads vs Google Campaign Manager 360 Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [PPC Software](/directory/30967/ppc/software) > [Google Ads \<span\>vs\</span\> Google Campaign Manager 360](https://www.capterra.co.uk/compare/213339/1024556/google-ads/vs/google-campaign-manager-360)

# Compare Google Ads vs Google Campaign Manager 360

Canonical: https://www.capterra.co.uk/compare/213339/1024556/google-ads/vs/google-campaign-manager-360

> Detailed comparison between Google Ads and Google Campaign Manager 360. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Google Ads | Google Campaign Manager 360 |
| **Overall rating** | 4.4/5 | 4.3/5 |
| **Total Reviews** | 1006 | 6 |
| **Starting Price** | - | - |
| **Free Trial** | No | - |
| **Free Version** | No | - |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support | - |
| **Training** | Videos | - |

## Best for

### Google Ads

Businesses of any size \&amp; type who are looking to advertise online.

### Google Campaign Manager 360

Large enterprises

## Key features

### Google Ads

- API
- Activity Dashboard
- Advertising Management
- Alerts/Notifications
- Budget Control
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Segmentation
- Channel Management
- Engagement Tracking
- For PPC Campaigns
- Geotargeting
- Lead Generation
- Monitoring
- Multi-Campaign
- ROI Tracking

### Google Campaign Manager 360

- Campaign Planning
- Channel Management
- Multi-Campaign
- Multi-Channel Marketing
- Performance Metrics
- Real-Time Analytics

## Links

- [View Google Ads Profile](https://www.capterra.co.uk/software/213339/google-ads)
- [View Google Campaign Manager 360 Profile](https://www.capterra.co.uk/software/1024556/google-campaign-manager-360)
- [View Original Comparison](https://www.capterra.co.uk/compare/213339/1024556/google-ads/vs/google-campaign-manager-360)

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