---
description: Side-by-side comparison of GBG Identity Verification Solutions vs Smarty. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: GBG Identity Verification Solutions vs Smarty Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Fraud Management Software](/directory/10058/financial-fraud-detection/software) > [GBG Identity Verification Solutions \<span\>vs\</span\> Smarty](https://www.capterra.co.uk/compare/205461/1058580/gbg-digital-risk-management-intelligence-platform/vs/smarty)

# Compare GBG Identity Verification Solutions vs Smarty

Canonical: https://www.capterra.co.uk/compare/205461/1058580/gbg-digital-risk-management-intelligence-platform/vs/smarty

> Detailed comparison between GBG Identity Verification Solutions and Smarty. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | GBG Identity Verification Solutions | Smarty |
| **Overall rating** | 3.0/5 | 4.9/5 |
| **Total Reviews** | 1 | 91 |
| **Starting Price** | - | US$17.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Phone Support | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | Webinars, Documentation, Videos | Webinars, Documentation, Videos |

## Best for

### GBG Identity Verification Solutions

Ecommerce&#10;Retail&#10;Gaming&#10;Hospitality &#10;Travel&#10;Fintech

### Smarty

Smarty is a B2B address data intelligence company providing services to organizations of all sizes in various industries, including insurance, telecommunications, healthcare, and finance.

## Key features

### GBG Identity Verification Solutions

- API
- Data Capture and Transfer
- Data Verification
- For eCommerce
- Real-Time Data
- Search/Filter

### Smarty

- API
- Access Controls/Permissions
- Address Validation
- Autocomplete
- Customer Database
- Customizable Rules
- Data Enrichment
- Data Verification
- Demographic Data
- Electronic Forms
- For eCommerce
- Geocoding
- Geolocation
- Multiple Data Sources
- Reporting & Statistics
- Reporting/Analytics
- Single Sign On

## Links

- [View GBG Identity Verification Solutions Profile](https://www.capterra.co.uk/software/205461/gbg-digital-risk-management-intelligence-platform)
- [View Smarty Profile](https://www.capterra.co.uk/software/1058580/smarty)
- [View Original Comparison](https://www.capterra.co.uk/compare/205461/1058580/gbg-digital-risk-management-intelligence-platform/vs/smarty)

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