---
description: Side-by-side comparison of Metricool vs Instagram. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Metricool vs Instagram Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Social Media Analytics Tools](/directory/31655/social-media-analytics-tools/software) > [Metricool \<span\>vs\</span\> Instagram](https://www.capterra.co.uk/compare/203702/210721/metricool/vs/instagram)

# Compare Metricool vs Instagram

Canonical: https://www.capterra.co.uk/compare/203702/210721/metricool/vs/instagram

> Detailed comparison between Metricool and Instagram. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Metricool | Instagram |
| **Overall rating** | 4.4/5 | 4.7/5 |
| **Total Reviews** | 97 | 5144 |
| **Starting Price** | US$12.00 | - |
| **Free Trial** | No | No |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Chat | FAQs/Forum, Knowledge Base |
| **Training** | Webinars, Documentation, Videos | Videos |

## Best for

### Metricool

Social media professionals, small business and agencies.

### Instagram

Social media application that enables users to share photos and videos, comment on other users posts, send private messages, search for relevant content, and more using Android and iOS devices.

## Key features

### Metricool

- Automated Scheduling
- Campaign Analytics
- Commenting/Notes
- Content Management
- Customer Engagement
- Customisable Branding
- Dashboard
- Engagement Tracking
- Image Library
- Monitoring
- Multi-Account Management
- Post Scheduling
- Reporting & Statistics
- Reporting/Analytics
- Social Advertising
- Social Media Monitoring
- Social Promotion

### Instagram

- Automated Scheduling
- Blogs
- Campaign Analytics
- Commenting/Notes
- Content Management
- Customer Engagement
- Customisable Branding
- Engagement Tracking
- Filtering
- Image Library
- Monitoring
- Multi-Account Management
- Post Scheduling
- Real Time Editing
- Reporting & Statistics
- Reporting/Analytics
- Social Advertising
- Social Media Monitoring
- Social Promotion

## Links

- [View Metricool Profile](https://www.capterra.co.uk/software/203702/metricool)
- [View Instagram Profile](https://www.capterra.co.uk/software/210721/instagram)
- [View Original Comparison](https://www.capterra.co.uk/compare/203702/210721/metricool/vs/instagram)

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