---
description: Side-by-side comparison of Google Contacts vs Apptivo. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Google Contacts vs Apptivo Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Sales Tracking Software](/directory/32744/sales-tracking/software) > [Google Contacts \<span\>vs\</span\> Apptivo](https://www.capterra.co.uk/compare/203196/1011835/google-contacts/vs/apptivo)

# Compare Google Contacts vs Apptivo

Canonical: https://www.capterra.co.uk/compare/203196/1011835/google-contacts/vs/apptivo

> Detailed comparison between Google Contacts and Apptivo. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Google Contacts | Apptivo |
| **Overall rating** | 4.7/5 | 4.4/5 |
| **Total Reviews** | 700 | 708 |
| **Starting Price** | - | US$15.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Android (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Google Contacts

\-

### Apptivo

Designed for businesses of all sizes from independent consultants to billion-dollar enterprises. Apptivo offers business different apps that are highly configurable for most types of companies.

## Key features

### Google Contacts

- API
- CRM
- Contact Database
- Contact Management
- Data Import/Export
- For Startups
- For iPad Devices
- Interaction Tracking
- Lead Management
- Search/Filter
- Third-Party Integrations

### Apptivo

- API
- CRM
- Calendar/Reminder System
- Client Management
- Contact Database
- Contact Management
- Customer Complaint Tracking
- Customisable Templates
- Data Import/Export
- Deal Management
- For Startups
- For iPad Devices
- Interaction Tracking
- Lead Management
- Pipeline Reports
- Referral Tracking
- Reminders
- Search/Filter
- Support Ticket Management
- Third-Party Integrations

## Links

- [View Google Contacts Profile](https://www.capterra.co.uk/software/203196/google-contacts)
- [View Apptivo Profile](https://www.capterra.co.uk/software/1011835/apptivo)
- [View Original Comparison](https://www.capterra.co.uk/compare/203196/1011835/google-contacts/vs/apptivo)

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