---
description: Side-by-side comparison of Surefire CRM vs Big Purple Dot. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Surefire CRM vs Big Purple Dot Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Mortgage Software](/directory/30038/mortgage-and-loans/software) > [Surefire CRM \<span\>vs\</span\> Big Purple Dot](https://www.capterra.co.uk/compare/202529/210519/surefire-crm/vs/big-purple-dot)

# Compare Surefire CRM vs Big Purple Dot

Canonical: https://www.capterra.co.uk/compare/202529/210519/surefire-crm/vs/big-purple-dot

> Detailed comparison between Surefire CRM and Big Purple Dot. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Surefire CRM | Big Purple Dot |
| **Overall rating** | 4.5/5 | 3.3/5 |
| **Total Reviews** | 55 | 4 |
| **Starting Price** | - | - |
| **Free Trial** | No | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, Phone Support |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | - |

## Best for

### Surefire CRM

Mortgage Professionals and Mortgage Brokers

### Big Purple Dot

Designed for lenders and realtors, it is a real estate CRM solution that helps manage leads, collaborate with partners, and facilitate SMS as well as email marketing processes.

## Key features

### Surefire CRM

- API
- Activity Dashboard
- Amortisation Schedule
- CRM
- Contact Management
- Content Management
- Customer Database
- Customisable Branding
- Document Management
- Email Marketing
- Lead Capture
- Lead Management
- Marketing Automation
- Monitoring
- Task Management
- Third-Party Integrations
- Visual Presentation
- Workflow Management

### Big Purple Dot

- API
- Activity Dashboard
- CRM
- Contact Management
- Dashboard
- Document Management
- Email Marketing
- Lead Capture
- Lead Management
- Marketing Automation
- Reminders
- Task Management
- Third-Party Integrations

## Links

- [View Surefire CRM Profile](https://www.capterra.co.uk/software/202529/surefire-crm)
- [View Big Purple Dot Profile](https://www.capterra.co.uk/software/210519/big-purple-dot)
- [View Original Comparison](https://www.capterra.co.uk/compare/202529/210519/surefire-crm/vs/big-purple-dot)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Surefire CRM vs Big Purple Dot Comparison - Capterra UK 2026","description":"Side-by-side comparison of Surefire CRM vs Big Purple Dot. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.","url":"https://www.capterra.co.uk/compare/202529/210519/surefire-crm/vs/big-purple-dot","about":[{"@id":"https://www.capterra.co.uk/software/202529/surefire-crm#software"},{"@id":"https://www.capterra.co.uk/software/210519/big-purple-dot#software"}],"breadcrumb":{"@id":"https://www.capterra.co.uk/compare/202529/210519/surefire-crm/vs/big-purple-dot#breadcrumblist"},"@id":"https://www.capterra.co.uk/compare/202529/210519/surefire-crm/vs/big-purple-dot#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.capterra.co.uk/#website"},"publisher":{"@id":"https://www.capterra.co.uk/#organization"},"inLanguage":"en-GB"},{"name":"Surefire CRM","description":"Surefire CRM and Mortgage Marketing Engine helps thousands of mortgage professionals win new business, drive repeat business, and earn the right to referral business. \n\nWith intuitive, set-it-and-forget-it workflows and award-winning content, mortgage professionals can effortlessly maintain and deepen their connections with borrowers, recruits, members, brokers, and real estate agents all through one powerful platform.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/be8eb7d6-2635-4e6c-bd3c-8d96c4322018.png","url":"https://www.capterra.co.uk/software/202529/surefire-crm","@id":"https://www.capterra.co.uk/software/202529/surefire-crm#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":55},"operatingSystem":"Cloud, Apple, Windows, Android, Platform ios, Platform ipad"},{"name":"Big Purple Dot","description":"Real estate CRM platform that helps realtors capture, engage, follow-up and close leads generated through email and SMS marketing.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/761e5ee5-81af-47ef-bde2-20afc8309569.png","url":"https://www.capterra.co.uk/software/210519/big-purple-dot","@id":"https://www.capterra.co.uk/software/210519/big-purple-dot#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":3.3,"bestRating":5,"ratingCount":4},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"@id":"https://www.capterra.co.uk/compare/202529/210519/surefire-crm/vs/big-purple-dot#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Mortgage Software","position":2,"item":"/directory/30038/mortgage-and-loans/software","@type":"ListItem"},{"name":"Surefire CRM vs Big Purple Dot","position":3,"item":"https://www.capterra.co.uk/compare/202529/210519/surefire-crm/vs/big-purple-dot","@type":"ListItem"}]}]}
</script>