---
description: Side-by-side comparison of Substrata Q vs FriedmanU. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Substrata Q vs FriedmanU Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Sales Forecasting Software](/directory/30930/sales-forecasting/software) > [Substrata Q \<span\>vs\</span\> FriedmanU](https://www.capterra.co.uk/compare/201748/1011940/substrata-scip/vs/friedmanu)

# Compare Substrata Q vs FriedmanU

Canonical: https://www.capterra.co.uk/compare/201748/1011940/substrata-scip/vs/friedmanu

> Detailed comparison between Substrata Q and FriedmanU. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Substrata Q | FriedmanU |
| **Overall rating** | 4.9/5 | 4.7/5 |
| **Total Reviews** | 166 | 50 |
| **Starting Price** | - | US$649.00 |
| **Free Trial** | Yes | - |
| **Free Version** | No | - |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | - | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Substrata Q

B2B Sales Professionals, Business Development Executives, VP Partnerships, Heads of Partner Sales, CEOs / Founders, Investment Bankers, Heads of M\&amp;A, CorpDev, VC/PE GPs.

### FriedmanU

Retail Store Managers, Retail Sales People, Customer Service Representatives, Sales Professionals, Trainers, Coaches and anyone in a B2C environment.

## Key features

### Substrata Q

- API
- Activity Tracking
- CRM
- Dashboard
- Deal Management
- Email Management
- Onboarding
- Opportunity Management
- Performance Management
- Performance Metrics
- Real-Time Data
- Reporting & Statistics
- Sales Reports
- Training Management

### FriedmanU

- AI/Machine Learning
- Built-in Course Authoring
- Content Management
- Customisable Branding
- Document Management
- Onboarding
- Performance Metrics
- Reporting & Statistics
- Sales Reports
- Training Administration
- Training Management

## Links

- [View Substrata Q Profile](https://www.capterra.co.uk/software/201748/substrata-scip)
- [View FriedmanU Profile](https://www.capterra.co.uk/software/1011940/friedmanu)
- [View Original Comparison](https://www.capterra.co.uk/compare/201748/1011940/substrata-scip/vs/friedmanu)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Substrata Q vs FriedmanU Comparison - Capterra UK 2026","description":"Side-by-side comparison of Substrata Q vs FriedmanU. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.","url":"https://www.capterra.co.uk/compare/201748/1011940/substrata-scip/vs/friedmanu","about":[{"@id":"https://www.capterra.co.uk/software/201748/substrata-scip#software"},{"@id":"https://www.capterra.co.uk/software/1011940/friedmanu#software"}],"breadcrumb":{"@id":"https://www.capterra.co.uk/compare/201748/1011940/substrata-scip/vs/friedmanu#breadcrumblist"},"@id":"https://www.capterra.co.uk/compare/201748/1011940/substrata-scip/vs/friedmanu#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.capterra.co.uk/#website"},"publisher":{"@id":"https://www.capterra.co.uk/#organization"},"inLanguage":"en-GB"},{"name":"Substrata Q","description":"Substrata analyzes behavioral data to uncover attitudes, emotions, intentions and power dynamics, helping dealmakers sell smarter and close more deals.\n\nTrained on millions of B2B sales interactions, Substrata’s Social Signal AI analyzes verbal / linguistic and behavioral (nonverbal) data to uncover hidden attitudes, intentions, dispositions, sentiments, and power plays, helping dealmakers close more deals at incredible speeds.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/b9cd6abb-5860-45fd-b8b0-d6c9d4a83175.png","url":"https://www.capterra.co.uk/software/201748/substrata-scip","@id":"https://www.capterra.co.uk/software/201748/substrata-scip#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.9,"bestRating":5,"ratingCount":166},"operatingSystem":"Cloud"},{"name":"FriedmanU","description":"Friedman University is an eLearning platform that offers a unique set of training content tailored to sales and management professionals within the retail industry. For over 40 years, we have focused on creating and delivering the most impactful training materials to front-line/last mile team members. We have successfully trained over 400,000 employees.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/18a334bb-8131-475f-87fd-d984b708495e.png","url":"https://www.capterra.co.uk/software/1011940/friedmanu","@id":"https://www.capterra.co.uk/software/1011940/friedmanu#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":50},"offers":{"price":"649","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Android"},{"@id":"https://www.capterra.co.uk/compare/201748/1011940/substrata-scip/vs/friedmanu#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Sales Forecasting Software","position":2,"item":"/directory/30930/sales-forecasting/software","@type":"ListItem"},{"name":"Substrata Q vs FriedmanU","position":3,"item":"https://www.capterra.co.uk/compare/201748/1011940/substrata-scip/vs/friedmanu","@type":"ListItem"}]}]}
</script>
