---
description: Side-by-side comparison of UmfrageOnline vs Standard Insights. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: UmfrageOnline vs Standard Insights Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Survey Software](/directory/30092/survey/software) > [UmfrageOnline \<span\>vs\</span\> Standard Insights](https://www.capterra.co.uk/compare/201674/1079699/enquetes-maken/vs/Standard-Insights)

# Compare UmfrageOnline vs Standard Insights

Canonical: https://www.capterra.co.uk/compare/201674/1079699/enquetes-maken/vs/Standard-Insights

> Detailed comparison between UmfrageOnline and Standard Insights. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | UmfrageOnline | Standard Insights |
| **Overall rating** | 4.6/5 | - |
| **Total Reviews** | 1635 | 0 |
| **Starting Price** | US$35.00 | US$99.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Phone Support | Email/Help Desk, Knowledge Base, 24/7 (Live rep), Chat |
| **Training** | - | Live Online, Documentation |

## Best for

### UmfrageOnline

Businesses owners wanting to create and carry out customer surveys.

### Standard Insights

Ideal for marketers, Insights teams, and agencies who need accessible research tools to reach audiences worldwide and act on reliable insights quickly.

## Key features

### UmfrageOnline

- Customisable Branding
- Customisable Questions
- Customisable Templates
- Dynamic Content
- Mobile Survey
- Multi-Channel Distribution
- Multi-Language
- Question Branching
- Question Library
- Reporting/Analytics
- Skip Logic
- Support Audio/Images/Video
- Survey Builder
- URL Customisation

### Standard Insights

- API
- Customisable Branding
- Customisable Questions
- Data Analysis Tools
- Mobile Survey
- Multi-Channel Distribution
- Multi-Language
- Multiple Question Types
- Offline Response Collection
- Question Branching
- Question Library
- Real-Time Data
- Reporting/Analytics
- Response Quotas
- Skip Logic
- Support Audio/Images/Video
- Survey Builder

## Links

- [View UmfrageOnline Profile](https://www.capterra.co.uk/software/201674/enquetes-maken)
- [View Standard Insights Profile](https://www.capterra.co.uk/software/1079699/Standard-Insights)
- [View Original Comparison](https://www.capterra.co.uk/compare/201674/1079699/enquetes-maken/vs/Standard-Insights)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"UmfrageOnline vs Standard Insights Comparison - Capterra UK 2026","description":"Side-by-side comparison of UmfrageOnline vs Standard Insights. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.","url":"https://www.capterra.co.uk/compare/201674/1079699/enquetes-maken/vs/Standard-Insights","about":[{"@id":"https://www.capterra.co.uk/software/201674/enquetes-maken#software"},{"@id":"https://www.capterra.co.uk/software/1079699/Standard-Insights#software"}],"breadcrumb":{"@id":"https://www.capterra.co.uk/compare/201674/1079699/enquetes-maken/vs/Standard-Insights#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.co.uk/compare/201674/1079699/enquetes-maken/vs/Standard-Insights#webpage","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"inLanguage":"en-GB","isPartOf":{"@id":"https://www.capterra.co.uk/#website"}},{"name":"UmfrageOnline","description":"Online survey creation in multiple languages for businesses of all sizes, with multi-channel distribution and real-time reporting.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/309acc42-bd22-4076-aacc-330456c2091b.png","url":"https://www.capterra.co.uk/software/201674/enquetes-maken","@type":"SoftwareApplication","@id":"https://www.capterra.co.uk/software/201674/enquetes-maken#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":1635,"ratingValue":4.6},"offers":{"price":"35","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"Standard Insights","description":"Most teams want decisions powered by consumer insights, but traditional research is often slow, costly, and built for experts. Standard Insights changes that by combining survey design, respondent recruitment, analysis, and reporting in a single AI‑driven platform.\n\nTeams can launch surveys in minutes, recruit quality participants from over 150 markets or invite their own audience, and see results automatically visualized in dashboards and reports. AI reduces analysis time, uncovers patterns, and even helps generate personas or summaries — freeing marketers and agencies from heavy workflows or complex software.\n\nUse Standard Insights for brand tracking, campaign measurement, concept testing, and consumer profiling. Whether you’re validating a new product or monitoring long‑term brand health, you can move faster, collaborate more easily, and make decisions backed by clear, global data.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/b6fe18de-b898-403c-8a27-b52a2c1fc6d4.png","url":"https://www.capterra.co.uk/software/1079699/Standard-Insights","@type":"SoftwareApplication","@id":"https://www.capterra.co.uk/software/1079699/Standard-Insights#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"offers":{"price":"99","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Survey Software","position":2,"item":"/directory/30092/survey/software","@type":"ListItem"},{"name":"UmfrageOnline vs Standard Insights","position":3,"item":"https://www.capterra.co.uk/compare/201674/1079699/enquetes-maken/vs/Standard-Insights","@type":"ListItem"}],"@id":"https://www.capterra.co.uk/compare/201674/1079699/enquetes-maken/vs/Standard-Insights#breadcrumblist"}]}
</script>