---
description: Side-by-side comparison of Guusto vs Samparka. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Guusto vs Samparka Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Customer Loyalty Software](/directory/10031/customer-loyalty/software) > [Guusto \<span\>vs\</span\> Samparka](https://www.capterra.co.uk/compare/186209/1089145/guusto/vs/Samparka)

# Compare Guusto vs Samparka

Canonical: https://www.capterra.co.uk/compare/186209/1089145/guusto/vs/Samparka

> Detailed comparison between Guusto and Samparka. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Guusto | Samparka |
| **Overall rating** | 4.9/5 | - |
| **Total Reviews** | 3744 | 0 |
| **Starting Price** | US$4.80 | US$40.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Windows (On-Premise), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, Knowledge Base, Phone Support, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Live Online, Documentation, Videos |

## Best for

### Guusto

Guusto is used by HR leaders, operations managers, healthcare organizations, retail companies, hospitality businesses, manufacturing firms, and financial services.

### Samparka

Samparka is used by restaurants, cafes, bars, retail stores, salons, spas, and service businesses.

## Key features

### Guusto

- AI/Machine Learning
- API
- Activity Dashboard
- Customer Activity Tracking
- Customer History
- Customer Profiles
- Customisable Branding
- Customisable Templates
- Gamification
- Loyalty Cards
- Loyalty Program
- Performance Metrics
- Referral Tracking
- Reminders
- Rewards Management
- Third-Party Integrations
- eCards

### Samparka

- API
- Activity Dashboard
- Customer Activity Tracking
- Customer History
- Customer Profiles
- Customisable Branding
- Customisable Templates
- Discount Management
- Engagement Tracking
- Gamification
- Loyalty Cards
- Loyalty Program
- Performance Metrics
- Rewards Management
- Third-Party Integrations
- eCommerce Management

## Links

- [View Guusto Profile](https://www.capterra.co.uk/software/186209/guusto)
- [View Samparka Profile](https://www.capterra.co.uk/software/1089145/Samparka)
- [View Original Comparison](https://www.capterra.co.uk/compare/186209/1089145/guusto/vs/Samparka)

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