---
description: Side-by-side comparison of Guusto vs Loyale. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Guusto vs Loyale Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Customer Loyalty Software](/directory/10031/customer-loyalty/software) > [Guusto \<span\>vs\</span\> Loyale](https://www.capterra.co.uk/compare/186209/1018635/guusto/vs/loyale)

# Compare Guusto vs Loyale

Canonical: https://www.capterra.co.uk/compare/186209/1018635/guusto/vs/loyale

> Detailed comparison between Guusto and Loyale. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Guusto | Loyale |
| **Overall rating** | 4.9/5 | 4.5/5 |
| **Total Reviews** | 3445 | 4 |
| **Starting Price** | US$4.80 | €70.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Documentation |

## Best for

### Guusto

Guusto is used by HR leaders, operations managers, healthcare organizations, retail companies, hospitality businesses, manufacturing firms, and financial services.

### Loyale

Great for businesses of all sizes, from individual to large multi-outlet or multi-brand enterprises. Loyale adds value to companies within any industry, whether they are offering services or products.

## Key features

### Guusto

- AI/Machine Learning
- API
- Activity Dashboard
- Customer Activity Tracking
- Customer History
- Customer Profiles
- Customisable Templates
- Gamification
- Gift Card Management
- Loyalty Cards
- Loyalty Program
- Performance Metrics
- Referral Tracking
- Reminders
- Rewards Management
- eCards

### Loyale

- API
- Activity Dashboard
- Campaign Planning
- Customer Activity Tracking
- Customer Database
- Customer History
- Customer Profiles
- Discount Management
- Gamification
- Gift Card Management
- Loyalty Cards
- Loyalty Program
- Performance Metrics
- Referral Tracking
- Rewards Management
- Survey/Poll Management

## Links

- [View Guusto Profile](https://www.capterra.co.uk/software/186209/guusto)
- [View Loyale Profile](https://www.capterra.co.uk/software/1018635/loyale)
- [View Original Comparison](https://www.capterra.co.uk/compare/186209/1018635/guusto/vs/loyale)

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