---
description: Side-by-side comparison of Guusto vs Ben. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Guusto vs Ben Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Customer Loyalty Software](/directory/10031/customer-loyalty/software) > [Guusto \<span\>vs\</span\> Ben](https://www.capterra.co.uk/compare/186209/1016645/guusto/vs/ben)

# Compare Guusto vs Ben

Canonical: https://www.capterra.co.uk/compare/186209/1016645/guusto/vs/ben

> Detailed comparison between Guusto and Ben. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Guusto | Ben |
| **Overall rating** | 4.9/5 | 4.7/5 |
| **Total Reviews** | 3441 | 45 |
| **Starting Price** | US$4.80 | £4.00 |
| **Free Trial** | Yes | No |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Phone Support, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Guusto

Guusto is used by HR leaders, operations managers, healthcare organizations, retail companies, hospitality businesses, manufacturing firms, and financial services.

### Ben

For People and Reward teams at global multi national companies.

## Key features

### Guusto

- AI/Machine Learning
- API
- Activity Dashboard
- Alerts/Notifications
- Customisable Branding
- Customisable Reports
- Customisable Templates
- Employee Reward Programs
- Loyalty Cards
- Manager-to-Employee Recognition
- Reminders
- Reporting/Analytics
- Rewards Catalogue
- Single Sign On
- Third-Party Integrations
- eCards

### Ben

- API
- Activity Dashboard
- Alerts/Notifications
- Benefits Dashboard
- Customisable Branding
- Customisable Reports
- Disability Insurance Administration
- Employee Reward Programs
- Employee Self Service
- Manager-to-Employee Recognition
- Real-Time Data
- Reminders
- Reporting/Analytics
- Rewards Catalogue
- Single Sign On
- Third-Party Integrations
- eCards

## Links

- [View Guusto Profile](https://www.capterra.co.uk/software/186209/guusto)
- [View Ben Profile](https://www.capterra.co.uk/software/1016645/ben)
- [View Original Comparison](https://www.capterra.co.uk/compare/186209/1016645/guusto/vs/ben)

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