---
description: Side-by-side comparison of UpRival vs EX.CO. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: UpRival vs EX.CO Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Ad Server Software](/directory/31121/ad-server/software) > [UpRival \<span\>vs\</span\> EX.CO](https://www.capterra.co.uk/compare/184447/1039647/uprival/vs/ex-co)

# Compare UpRival vs EX.CO

Canonical: https://www.capterra.co.uk/compare/184447/1039647/uprival/vs/ex-co

> Detailed comparison between UpRival and EX.CO. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | UpRival | EX.CO |
| **Overall rating** | 5.0/5 | 4.6/5 |
| **Total Reviews** | 1 | 7 |
| **Starting Price** | US$399.00 | - |
| **Free Trial** | Yes | - |
| **Free Version** | No | - |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Chat | - |
| **Training** | Live Online, Webinars, Documentation | - |

## Best for

### UpRival

Any company that does display marketing as a part of their advertising will find UpRival as a great way to easily manage all of their campaigns in one place.

### EX.CO

Arena Group, CBSi, Hearst, MLB, Nasdaq, Time, and VICE and more.&#10;EX.CO is backed by The Walt Disney Company, Saban Ventures, Viola Group, 83North, and Firstime Ventures.

## Key features

### UpRival

- A/B Testing
- Ad Inventory Management
- Ad Optimisation
- Conversion Tracking
- Mobile Ad Serving
- Native Ad Serving
- Newsletter/Email Ad Serving
- Rich Media Ad Serving
- Video Ad Serving

### EX.CO

- A/B Testing
- API
- Ad Inventory Management
- Ad Optimisation
- Campaign Planning
- Channel Management
- Content Management
- Conversion Tracking
- Customisable Branding
- Customisable Templates
- Engagement Tracking
- Filtering
- Mobile Ad Serving
- Native Ad Serving
- Performance Metrics
- Real-Time Data
- Rich Media Ad Serving
- Template Management
- Video Ad Serving

## Links

- [View UpRival Profile](https://www.capterra.co.uk/software/184447/uprival)
- [View EX.CO Profile](https://www.capterra.co.uk/software/1039647/ex-co)
- [View Original Comparison](https://www.capterra.co.uk/compare/184447/1039647/uprival/vs/ex-co)

-----

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