---
description: Side-by-side comparison of Fluent Forms vs Gravity Forms. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Fluent Forms vs Gravity Forms Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Forms Automation Software](/directory/10023/forms-automation/software) > [Fluent Forms \<span\>vs\</span\> Gravity Forms](https://www.capterra.co.uk/compare/184304/206381/wp-fluent-form/vs/gravity-forms)

# Compare Fluent Forms vs Gravity Forms

Canonical: https://www.capterra.co.uk/compare/184304/206381/wp-fluent-form/vs/gravity-forms

> Detailed comparison between Fluent Forms and Gravity Forms. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Fluent Forms | Gravity Forms |
| **Overall rating** | 4.7/5 | 4.6/5 |
| **Total Reviews** | 19 | 90 |
| **Starting Price** | US$59.00 | US$59.00 |
| **Free Trial** | No | - |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base |
| **Training** | In Person, Documentation | - |

## Best for

### Fluent Forms

WordPress site owners and developers.

### Gravity Forms

Small to midsize businesses, digital agencies, freelancers, web designers, web developers, nonprofit organizations, and enterprise companies.

## Key features

### Fluent Forms

- Alerts/Notifications
- Collaboration Tools
- Conditional Logic
- Customisable Templates
- Customizable Fields
- Drag & Drop
- Forms Creation & Design
- Full Text Search
- Lead Generation
- Reporting/Analytics
- Template Management
- Third-Party Integrations
- Web Forms

### Gravity Forms

- Alerts/Notifications
- Conditional Logic
- Customisable Forms
- Customizable Fields
- Data Capture and Transfer
- Forms Creation & Design
- Forms Management
- Template Management
- Third-Party Integrations

## Links

- [View Fluent Forms Profile](https://www.capterra.co.uk/software/184304/wp-fluent-form)
- [View Gravity Forms Profile](https://www.capterra.co.uk/software/206381/gravity-forms)
- [View Original Comparison](https://www.capterra.co.uk/compare/184304/206381/wp-fluent-form/vs/gravity-forms)

-----

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