---
description: Side-by-side comparison of Matomo vs Microsoft Clarity. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Matomo vs Microsoft Clarity Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Web Analytics Tools](/directory/30073/web-analytics/software) > [Matomo \<span\>vs\</span\> Microsoft Clarity](https://www.capterra.co.uk/compare/182627/1018691/matomo-analytics/vs/microsoft-clarity)

# Compare Matomo vs Microsoft Clarity

Canonical: https://www.capterra.co.uk/compare/182627/1018691/matomo-analytics/vs/microsoft-clarity

> Detailed comparison between Matomo and Microsoft Clarity. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Matomo | Microsoft Clarity |
| **Overall rating** | 4.7/5 | 4.8/5 |
| **Total Reviews** | 62 | 56 |
| **Starting Price** | US$9.00 | US$0.00 |
| **Free Trial** | Yes | No |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Windows (On-Premise), Linux (On-Premise) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base | Email/Help Desk, FAQs/Forum, Knowledge Base |
| **Training** | In Person, Documentation, Videos | Documentation |

## Best for

### Matomo

Companies/organisations of all sizes looking to maximise ROI, maintain 100% control of data, get GDPR compliant and increase conversion rates.

### Microsoft Clarity

For every website owner

## Key features

### Matomo

- A/B Testing
- API
- Activity Dashboard
- Campaign Management
- Conversion Tracking
- Customer Journey Mapping
- Customisable Reports
- Dashboard
- Data Visualisation
- For Websites
- Heatmaps
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Visual Analytics
- Website Analytics

### Microsoft Clarity

- A/B Testing
- API
- Activity Dashboard
- Campaign Management
- Conversion Tracking
- Customer Journey Mapping
- Customisable Reports
- Dashboard
- Data Visualisation
- For Websites
- Heatmaps
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Visual Analytics
- Website Analytics

## Links

- [View Matomo Profile](https://www.capterra.co.uk/software/182627/matomo-analytics)
- [View Microsoft Clarity Profile](https://www.capterra.co.uk/software/1018691/microsoft-clarity)
- [View Original Comparison](https://www.capterra.co.uk/compare/182627/1018691/matomo-analytics/vs/microsoft-clarity)

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