---
description: Side-by-side comparison of BrightLocal vs GMB Briefcase. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: BrightLocal vs GMB Briefcase Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [SEO Software](/directory/30931/seo/software) > [BrightLocal \<span\>vs\</span\> GMB Briefcase](https://www.capterra.co.uk/compare/182621/1068739/brightlocal/vs/GMB-Briefcase)

# Compare BrightLocal vs GMB Briefcase

Canonical: https://www.capterra.co.uk/compare/182621/1068739/brightlocal/vs/GMB-Briefcase

> Detailed comparison between BrightLocal and GMB Briefcase. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | BrightLocal | GMB Briefcase |
| **Overall rating** | 4.8/5 | 5.0/5 |
| **Total Reviews** | 281 | 4 |
| **Starting Price** | US$39.00 | US$99.00 |
| **Free Trial** | Yes | No |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Windows (Desktop), Windows (On-Premise) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Videos |

## Best for

### BrightLocal

Marketing agencies.&#10;SEO agencies.&#10;In-house marketers.&#10;Multi-location businesses.&#10;Enterprise businesses.&#10;Local brick-and-mortar businesses.&#10;Service-area businesses.&#10;SMBs.

### GMB Briefcase

Local SEO

## Key features

### BrightLocal

- API
- Backlink Monitoring
- Customisable Templates
- Dashboard
- Geo Rankings
- Keyword Rank Tracking
- Keyword Tracking
- Listing Management
- Localisation Automation
- Mobile Keywords
- Monitoring
- Multi-Location
- Performance Metrics
- Reporting/Analytics
- Reputation Management
- Reviews Management
- SEO Audit
- SEO Management
- Social Media Integration

### GMB Briefcase

- Backlink Monitoring
- Content Management
- Dashboard
- Geo Rankings
- Keyword Rank Tracking
- Listing Management
- Monitoring
- Multi-Location
- Performance Metrics
- Reporting/Analytics
- Reputation Management
- Reviews Management
- SEO Audit
- SEO Management
- Social Media Integration

## Links

- [View BrightLocal Profile](https://www.capterra.co.uk/software/182621/brightlocal)
- [View GMB Briefcase Profile](https://www.capterra.co.uk/software/1068739/GMB-Briefcase)
- [View Original Comparison](https://www.capterra.co.uk/compare/182621/1068739/brightlocal/vs/GMB-Briefcase)

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