---
description: Side-by-side comparison of Litmus vs Gmail. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Litmus vs Gmail Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Email Tracking Software](/directory/31325/email-tracking/software) > [Litmus \<span\>vs\</span\> Gmail](https://www.capterra.co.uk/compare/178360/202338/litmus/vs/gmail)

# Compare Litmus vs Gmail

Canonical: https://www.capterra.co.uk/compare/178360/202338/litmus/vs/gmail

> Detailed comparison between Litmus and Gmail. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Litmus | Gmail |
| **Overall rating** | 4.6/5 | 4.8/5 |
| **Total Reviews** | 52 | 13327 |
| **Starting Price** | US$500.00 | US$0.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| **Training** | Live Online, Webinars, Documentation, Videos | Videos |

## Best for

### Litmus

Litmus is used by email marketers, designers, developers, marketing leadership, fashion brands, financial services, retail and eCommerce companies, software firms, and travel organizations.

### Gmail

Designed for businesses of all types and sizes, it is a cloud-based email marketing solution that assists with creating custom professional email addresses, sending bulk emails, and more.

## Key features

### Litmus

- A/B Testing
- Dynamic Content
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Templates
- Email Tracking
- Geolocation
- List Management
- Monitoring
- Personalisation
- Real-Time Analytics
- Reporting/Analytics
- Third-Party Integrations

### Gmail

- API
- Email Campaign Management
- Email Marketing
- Email Monitoring
- Email Templates
- Email Tracking
- List Management
- Personalisation
- Prioritisation
- Reporting/Analytics
- Search/Filter
- Subscriber Management
- Third-Party Integrations

## Links

- [View Litmus Profile](https://www.capterra.co.uk/software/178360/litmus)
- [View Gmail Profile](https://www.capterra.co.uk/software/202338/gmail)
- [View Original Comparison](https://www.capterra.co.uk/compare/178360/202338/litmus/vs/gmail)

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