---
description: Side-by-side comparison of Shoptimised vs Base. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Shoptimised vs Base Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Product Data Management Software](/directory/30599/product-data-management/software) > [Shoptimised \<span\>vs\</span\> Base](https://www.capterra.co.uk/compare/177459/1024768/shoptimised/vs/baselinker)

# Compare Shoptimised vs Base

Canonical: https://www.capterra.co.uk/compare/177459/1024768/shoptimised/vs/baselinker

> Detailed comparison between Shoptimised and Base. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Shoptimised | Base |
| **Overall rating** | 4.5/5 | 4.3/5 |
| **Total Reviews** | 10 | 10 |
| **Starting Price** | £119.99 | £29.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Shoptimised

Paid Search Agencies and ambitious online retailers.

### Base

E-commerce sellers, retailers and wholesalers who want to grow sales on Amazon, eBay, Etsy and 160+ marketplaces while automating listings, order management, invoicing, shipping and fulfillment.

## Key features

### Shoptimised

- Activity Dashboard
- Catalog Management
- Cost Tracking
- Data Import/Export
- Data Storage Management
- Data Synchronisation
- Multi-Channel Management
- Product Lifecycle Management
- Reporting & Statistics
- Search/Filter
- Supplier Management
- Third-Party Integrations

### Base

- Accounting
- Activity Dashboard
- Catalog Management
- Channel Management
- Cost Tracking
- Customisable Templates
- Data Import/Export
- Data Storage Management
- Data Synchronisation
- Multi-Channel Management
- Order Processing
- Real-Time Data
- Reporting & Statistics
- Search/Filter
- Shopping Cart
- Stock Management
- Supplier Management
- Third-Party Integrations
- Vendor Managed Inventory

## Links

- [View Shoptimised Profile](https://www.capterra.co.uk/software/177459/shoptimised)
- [View Base Profile](https://www.capterra.co.uk/software/1024768/baselinker)
- [View Original Comparison](https://www.capterra.co.uk/compare/177459/1024768/shoptimised/vs/baselinker)

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