---
description: Side-by-side comparison of Google Analytics 360 vs B2Metric. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Google Analytics 360 vs B2Metric Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Marketing Analytics Software](/directory/31018/marketing-analytics/software) > [Google Analytics 360 \<span\>vs\</span\> B2Metric](https://www.capterra.co.uk/compare/177042/212878/google-analytics/vs/b2metric)

# Compare Google Analytics 360 vs B2Metric

Canonical: https://www.capterra.co.uk/compare/177042/212878/google-analytics/vs/b2metric

> Detailed comparison between Google Analytics 360 and B2Metric. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Google Analytics 360 | B2Metric |
| **Overall rating** | 4.7/5 | 4.8/5 |
| **Total Reviews** | 8089 | 10 |
| **Starting Price** | - | US$400.00 |
| **Free Trial** | No | Yes |
| **Free Version** | Yes | - |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | - |
| **Training** | Webinars, Documentation, Videos | - |

## Best for

### Google Analytics 360

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

### B2Metric

Data Analyst , Data Scientist , Product Manager , Data Engineer , Head of Marketing , Chief Marketing Officer , Vice President Marketing , Vice President of Growth , Chief Data Scientist , Chief Data Officer

## Key features

### Google Analytics 360

- API
- Ad hoc Reporting
- Analytics
- Customer Database
- Customer Segmentation
- Dashboard
- Data Discovery
- Data Integration
- Intelligent Search
- KPI Monitoring
- Keyword Tracking
- Marketing Reports
- Monitoring
- Real-Time Data
- Real-Time Reporting
- Referral Tracking
- Site Search Tracking

### B2Metric

- AI/Machine Learning
- Customer Segmentation
- Dashboard
- Data Discovery
- ML Algorithm Library
- Predictive Modeling

## Links

- [View Google Analytics 360 Profile](https://www.capterra.co.uk/software/177042/google-analytics)
- [View B2Metric Profile](https://www.capterra.co.uk/software/212878/b2metric)
- [View Original Comparison](https://www.capterra.co.uk/compare/177042/212878/google-analytics/vs/b2metric)

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