---
description: Side-by-side comparison of Google Analytics 360 vs MMC Convert. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Google Analytics 360 vs MMC Convert Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Marketing Analytics Software](/directory/31018/marketing-analytics/software) > [Google Analytics 360 \<span\>vs\</span\> MMC Convert](https://www.capterra.co.uk/compare/177042/212083/google-analytics/vs/mmc-convert)

# Compare Google Analytics 360 vs MMC Convert

Canonical: https://www.capterra.co.uk/compare/177042/212083/google-analytics/vs/mmc-convert

> Detailed comparison between Google Analytics 360 and MMC Convert. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Google Analytics 360 | MMC Convert |
| **Overall rating** | 4.7/5 | 4.8/5 |
| **Total Reviews** | 8089 | 46 |
| **Starting Price** | - | US$289.00 |
| **Free Trial** | No | - |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | - |
| **Training** | Webinars, Documentation, Videos | - |

## Best for

### Google Analytics 360

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

### MMC Convert

CFO, CEO, CFA's, Accountants, and organizations from different sectors who want to migrate from one accounting software to Xero, QBO, FreshBooks, or FreeAgent.

## Key features

### Google Analytics 360

- API
- Ad hoc Reporting
- Analytics
- Customer Database
- Dashboard
- Data Capture and Transfer
- Data Integration
- Intelligent Search
- KPI Monitoring
- Keyword Tracking
- Marketing Reports
- Monitoring
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Referral Tracking
- Search/Filter
- Site Search Tracking

### MMC Convert

- Data Capture and Transfer
- Data Integration
- Master Data Management

## Links

- [View Google Analytics 360 Profile](https://www.capterra.co.uk/software/177042/google-analytics)
- [View MMC Convert Profile](https://www.capterra.co.uk/software/212083/mmc-convert)
- [View Original Comparison](https://www.capterra.co.uk/compare/177042/212083/google-analytics/vs/mmc-convert)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Google Analytics 360 vs MMC Convert Comparison - Capterra UK 2026","description":"Side-by-side comparison of Google Analytics 360 vs MMC Convert. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.","url":"https://www.capterra.co.uk/compare/177042/212083/google-analytics/vs/mmc-convert","about":[{"@id":"https://www.capterra.co.uk/software/177042/google-analytics#software"},{"@id":"https://www.capterra.co.uk/software/212083/mmc-convert#software"}],"breadcrumb":{"@id":"https://www.capterra.co.uk/compare/177042/212083/google-analytics/vs/mmc-convert#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.co.uk/compare/177042/212083/google-analytics/vs/mmc-convert#webpage","isPartOf":{"@id":"https://www.capterra.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.capterra.co.uk/#organization"}},{"name":"Google Analytics 360","description":"Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to identify effective content. The platform centralized dashboard displays simplified overviews and reports. The system connects with other applications, such as CRMs and POS systems, to provide detailed overviews of customer behaviors.\n\nGoogle Analytics 360 uses machine learning to discover customer trends and patterns in the data. It identifies users with high revenue potential and identifies content converting the most customers. Shareable reports are generated from intelligent data analyses, with options to produce synoptic overviews and complete details. The platform integrates with other Google advertising and publishing products to extend market reach. Available connections include Display &amp; Video 360, AdSense, AdMob, and AdWords.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/3ad4e69e-1b98-487f-9a4d-48cc5ba35f6a.png","url":"https://www.capterra.co.uk/software/177042/google-analytics","@type":"SoftwareApplication","@id":"https://www.capterra.co.uk/software/177042/google-analytics#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":8089},"operatingSystem":"Cloud, Android"},{"name":"MMC Convert","description":"MMC Convert migrates historical accounting data from different accounting software to Xero, QuickBooks Online, FreshBooks, and FreeAgent. We can also handle multi-currency migrations. We are exclusive conversion partner with Quickbooks Australia, Xero Asia, FreshBooks Canada.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/7623b776-056d-4488-8b83-78cc9e37fbd0.png","url":"https://www.capterra.co.uk/software/212083/mmc-convert","@type":"SoftwareApplication","@id":"https://www.capterra.co.uk/software/212083/mmc-convert#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.8,"bestRating":5,"ratingCount":46},"offers":{"price":"289","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Marketing Analytics Software","position":2,"item":"/directory/31018/marketing-analytics/software","@type":"ListItem"},{"name":"Google Analytics 360 vs MMC Convert","position":3,"item":"https://www.capterra.co.uk/compare/177042/212083/google-analytics/vs/mmc-convert","@type":"ListItem"}],"@id":"https://www.capterra.co.uk/compare/177042/212083/google-analytics/vs/mmc-convert#breadcrumblist"}]}
</script>