---
description: Side-by-side comparison of Google Analytics 360 vs Sweet Analytics. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Google Analytics 360 vs Sweet Analytics Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Marketing Analytics Software](/directory/31018/marketing-analytics/software) > [Google Analytics 360 \<span\>vs\</span\> Sweet Analytics](https://www.capterra.co.uk/compare/177042/197947/google-analytics/vs/sweet-analytics)

# Compare Google Analytics 360 vs Sweet Analytics

Canonical: https://www.capterra.co.uk/compare/177042/197947/google-analytics/vs/sweet-analytics

> Detailed comparison between Google Analytics 360 and Sweet Analytics. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Google Analytics 360 | Sweet Analytics |
| **Overall rating** | 4.7/5 | 4.3/5 |
| **Total Reviews** | 8089 | 6 |
| **Starting Price** | - | £99.00 |
| **Free Trial** | No | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | Webinars, Documentation, Videos | In Person, Live Online, Documentation, Videos |

## Best for

### Google Analytics 360

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

### Sweet Analytics

Small to medium sized online businesses either just starting or those with the desire to grow exponentially and expand further, using science and technology to provide key insights and recommendations

## Key features

### Google Analytics 360

- Ad hoc Reporting
- Behaviour Tracking
- Campaign Tracking
- Conversion Tracking
- Customer Journey Mapping
- Customer Segmentation
- Dashboard
- Data Import/Export
- Data Integration
- Data Visualisation
- KPI Monitoring
- Marketing Reports
- Monitoring
- Performance Metrics
- Real-Time Data
- Reporting & Statistics
- Search/Filter
- Site Search Tracking
- Third-Party Integrations
- Website Analytics

### Sweet Analytics

- Behaviour Tracking
- Campaign Tracking
- Conversion Tracking
- Customer Journey Mapping
- Customer Segmentation
- Dashboard
- Data Import/Export
- Data Visualisation
- Performance Metrics
- Reporting & Statistics
- Search/Filter
- Third-Party Integrations
- Website Analytics

## Links

- [View Google Analytics 360 Profile](https://www.capterra.co.uk/software/177042/google-analytics)
- [View Sweet Analytics Profile](https://www.capterra.co.uk/software/197947/sweet-analytics)
- [View Original Comparison](https://www.capterra.co.uk/compare/177042/197947/google-analytics/vs/sweet-analytics)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Google Analytics 360 vs Sweet Analytics Comparison - Capterra UK 2026","description":"Side-by-side comparison of Google Analytics 360 vs Sweet Analytics. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.","url":"https://www.capterra.co.uk/compare/177042/197947/google-analytics/vs/sweet-analytics","about":[{"@id":"https://www.capterra.co.uk/software/177042/google-analytics#software"},{"@id":"https://www.capterra.co.uk/software/197947/sweet-analytics#software"}],"breadcrumb":{"@id":"https://www.capterra.co.uk/compare/177042/197947/google-analytics/vs/sweet-analytics#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.co.uk/compare/177042/197947/google-analytics/vs/sweet-analytics#webpage","isPartOf":{"@id":"https://www.capterra.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.capterra.co.uk/#organization"}},{"name":"Google Analytics 360","description":"Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to identify effective content. The platform centralized dashboard displays simplified overviews and reports. The system connects with other applications, such as CRMs and POS systems, to provide detailed overviews of customer behaviors.\n\nGoogle Analytics 360 uses machine learning to discover customer trends and patterns in the data. It identifies users with high revenue potential and identifies content converting the most customers. Shareable reports are generated from intelligent data analyses, with options to produce synoptic overviews and complete details. The platform integrates with other Google advertising and publishing products to extend market reach. Available connections include Display &amp; Video 360, AdSense, AdMob, and AdWords.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/3ad4e69e-1b98-487f-9a4d-48cc5ba35f6a.png","url":"https://www.capterra.co.uk/software/177042/google-analytics","@type":"SoftwareApplication","@id":"https://www.capterra.co.uk/software/177042/google-analytics#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":8089},"operatingSystem":"Cloud, Android"},{"name":"Sweet Analytics","description":"A marketing analytics platform to help businesses improve their ROI through AI-based marketing recommendations. \n\nSweet provides a single view of customer activity combining customer, product, marketing and browsing data all in one place.  In particular, Sweet includes both on line and off line marketing channels within attribution; and integrates with all the common marketing platforms; so allowing clients to make sense of any data chaos.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/a5b226c1-8f05-4173-acb7-b849a2ce7584.jpeg","url":"https://www.capterra.co.uk/software/197947/sweet-analytics","@type":"SoftwareApplication","@id":"https://www.capterra.co.uk/software/197947/sweet-analytics#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.3,"bestRating":5,"ratingCount":6},"offers":{"price":"99","@type":"Offer","priceCurrency":"GBP"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Marketing Analytics Software","position":2,"item":"/directory/31018/marketing-analytics/software","@type":"ListItem"},{"name":"Google Analytics 360 vs Sweet Analytics","position":3,"item":"https://www.capterra.co.uk/compare/177042/197947/google-analytics/vs/sweet-analytics","@type":"ListItem"}],"@id":"https://www.capterra.co.uk/compare/177042/197947/google-analytics/vs/sweet-analytics#breadcrumblist"}]}
</script>