---
description: Side-by-side comparison of Google Analytics 360 vs Grafana. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Google Analytics 360 vs Grafana Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Reporting Tools](/directory/30053/reporting/software) > [Google Analytics 360 \<span\>vs\</span\> Grafana](https://www.capterra.co.uk/compare/177042/196036/google-analytics/vs/grafana-enterprise)

# Compare Google Analytics 360 vs Grafana

Canonical: https://www.capterra.co.uk/compare/177042/196036/google-analytics/vs/grafana-enterprise

> Detailed comparison between Google Analytics 360 and Grafana. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Google Analytics 360 | Grafana |
| **Overall rating** | 4.7/5 | 4.6/5 |
| **Total Reviews** | 8089 | 71 |
| **Starting Price** | - | US$25,000.00 |
| **Free Trial** | No | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based, Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Google Analytics 360

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

### Grafana

DevOps engineers, SREs, platform engineers, infrastructure and observability leads, and engineering managers at cloud-native and enterprise-scale organizations.

## Key features

### Google Analytics 360

- API
- Access Controls/Permissions
- Ad hoc Reporting
- Analytics
- Collaboration Tools
- Customisable Dashboard
- Dashboard
- Dashboard Creation
- Data Connectors
- Marketing Reports
- Monitoring
- Multiple Data Sources
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter

### Grafana

- API
- Access Controls/Permissions
- Ad hoc Reporting
- Analytics
- Collaboration Tools
- Customisable Dashboard
- Dashboard
- Dashboard Creation
- Data Connectors
- Marketing Reports
- Monitoring
- Multiple Data Sources
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter

## Links

- [View Google Analytics 360 Profile](https://www.capterra.co.uk/software/177042/google-analytics)
- [View Grafana Profile](https://www.capterra.co.uk/software/196036/grafana-enterprise)
- [View Original Comparison](https://www.capterra.co.uk/compare/177042/196036/google-analytics/vs/grafana-enterprise)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Google Analytics 360 vs Grafana Comparison - Capterra UK 2026","description":"Side-by-side comparison of Google Analytics 360 vs Grafana. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.","url":"https://www.capterra.co.uk/compare/177042/196036/google-analytics/vs/grafana-enterprise","about":[{"@id":"https://www.capterra.co.uk/software/177042/google-analytics#software"},{"@id":"https://www.capterra.co.uk/software/196036/grafana-enterprise#software"}],"breadcrumb":{"@id":"https://www.capterra.co.uk/compare/177042/196036/google-analytics/vs/grafana-enterprise#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.co.uk/compare/177042/196036/google-analytics/vs/grafana-enterprise#webpage","isPartOf":{"@id":"https://www.capterra.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.capterra.co.uk/#organization"}},{"name":"Google Analytics 360","description":"Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to identify effective content. The platform centralized dashboard displays simplified overviews and reports. The system connects with other applications, such as CRMs and POS systems, to provide detailed overviews of customer behaviors.\n\nGoogle Analytics 360 uses machine learning to discover customer trends and patterns in the data. It identifies users with high revenue potential and identifies content converting the most customers. Shareable reports are generated from intelligent data analyses, with options to produce synoptic overviews and complete details. The platform integrates with other Google advertising and publishing products to extend market reach. Available connections include Display &amp; Video 360, AdSense, AdMob, and AdWords.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/3ad4e69e-1b98-487f-9a4d-48cc5ba35f6a.png","url":"https://www.capterra.co.uk/software/177042/google-analytics","@type":"SoftwareApplication","@id":"https://www.capterra.co.uk/software/177042/google-analytics#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":8089},"operatingSystem":"Cloud, Android"},{"name":"Grafana","description":"Grafana Labs provides an open and composable observability stack built around Grafana, the leading open source technology for dashboards and visualization. Recognized as a 2025 Gartner® Magic Quadrant™ Leader for Observability Platforms and positioned furthest to the right for Completeness of Vision, Grafana Labs supports over 25M users and 5,000+ customers—including Bloomberg, Citigroup, Dell Technologies, Salesforce, and TomTom. The LGTM Stack combines Grafana for visualization, Mimir for metrics, Loki for logs, and Tempo for traces. Grafana Cloud, the fully managed offering, accelerates time to value with turnkey solutions for Kubernetes monitoring, incident response, load testing, and more. It features Adaptive Metrics for cost-efficient data aggregation and native OpenTelemetry support. Built on open standards, Grafana empowers teams to visualize and correlate data from any source—without vendor lock-in—whether self-managed or in the cloud.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/544a269d-48c9-43af-8265-a00c0b270308.png","url":"https://www.capterra.co.uk/software/196036/grafana-enterprise","@type":"SoftwareApplication","@id":"https://www.capterra.co.uk/software/196036/grafana-enterprise#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":71},"offers":{"price":"25000","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Windows on premise, Linux on premise, Android, Platform ios, Platform ipad"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Reporting Tools","position":2,"item":"/directory/30053/reporting/software","@type":"ListItem"},{"name":"Google Analytics 360 vs Grafana","position":3,"item":"https://www.capterra.co.uk/compare/177042/196036/google-analytics/vs/grafana-enterprise","@type":"ListItem"}],"@id":"https://www.capterra.co.uk/compare/177042/196036/google-analytics/vs/grafana-enterprise#breadcrumblist"}]}
</script>