---
description: Side-by-side comparison of Google Analytics 360 vs Enhanced Reporting for Google My Business. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Google Analytics 360 vs Enhanced Reporting for Google My Business Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Marketing Analytics Software](/directory/31018/marketing-analytics/software) > [Google Analytics 360 \<span\>vs\</span\> Enhanced Reporting for Google My Business](https://www.capterra.co.uk/compare/177042/186092/google-analytics/vs/enhanced-reporting-for-google-my-business)

# Compare Google Analytics 360 vs Enhanced Reporting for Google My Business

Canonical: https://www.capterra.co.uk/compare/177042/186092/google-analytics/vs/enhanced-reporting-for-google-my-business

> Detailed comparison between Google Analytics 360 and Enhanced Reporting for Google My Business. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Google Analytics 360 | Enhanced Reporting for Google My Business |
| **Overall rating** | 4.7/5 | 5.0/5 |
| **Total Reviews** | 8089 | 2 |
| **Starting Price** | - | US$3.00 |
| **Free Trial** | No | - |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Chat |
| **Training** | Webinars, Documentation, Videos | Live Online |

## Best for

### Google Analytics 360

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

### Enhanced Reporting for Google My Business

Marketing professionals and agencies who manage local seo campaigns for multi-location businesses.

## Key features

### Google Analytics 360

- API
- Ad hoc Reporting
- Analytics
- Campaign Tracking
- Customer Database
- Dashboard
- Data Capture and Transfer
- Data Integration
- Intelligent Search
- KPI Monitoring
- Keyword Tracking
- Marketing Reports
- Monitoring
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Referral Tracking
- Search/Filter
- Site Search Tracking

### Enhanced Reporting for Google My Business

- Campaign Tracking
- Dashboard
- Performance Metrics

## Links

- [View Google Analytics 360 Profile](https://www.capterra.co.uk/software/177042/google-analytics)
- [View Enhanced Reporting for Google My Business Profile](https://www.capterra.co.uk/software/186092/enhanced-reporting-for-google-my-business)
- [View Original Comparison](https://www.capterra.co.uk/compare/177042/186092/google-analytics/vs/enhanced-reporting-for-google-my-business)

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