---
description: Side-by-side comparison of Google Analytics 360 vs AI Labs Audit. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Google Analytics 360 vs AI Labs Audit Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Marketing Analytics Software](/directory/31018/marketing-analytics/software) > [Google Analytics 360 \<span\>vs\</span\> AI Labs Audit](https://www.capterra.co.uk/compare/177042/1084472/google-analytics/vs/AI-Labs-Audit)

# Compare Google Analytics 360 vs AI Labs Audit

Canonical: https://www.capterra.co.uk/compare/177042/1084472/google-analytics/vs/AI-Labs-Audit

> Detailed comparison between Google Analytics 360 and AI Labs Audit. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Google Analytics 360 | AI Labs Audit |
| **Overall rating** | 4.7/5 | - |
| **Total Reviews** | 8090 | 0 |
| **Starting Price** | - | €29.00 |
| **Free Trial** | No | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Windows (On-Premise), Linux (On-Premise), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum |
| **Training** | Webinars, Documentation, Videos | Documentation |

## Best for

### Google Analytics 360

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

### AI Labs Audit

AI Labs Audit caters to digital agencies, SEO professionals, and marketing consultants.

## Key features

### Google Analytics 360

- API
- Ad hoc Reporting
- Analytics
- Customer Database
- Dashboard
- Data Capture and Transfer
- Data Integration
- Data Visualisation
- Intelligent Search
- KPI Monitoring
- Keyword Tracking
- Marketing Reports
- Monitoring
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Referral Tracking
- Search/Filter
- Site Search Tracking

### AI Labs Audit

- Ad hoc Reporting
- Data Visualisation

## Links

- [View Google Analytics 360 Profile](https://www.capterra.co.uk/software/177042/google-analytics)
- [View AI Labs Audit Profile](https://www.capterra.co.uk/software/1084472/AI-Labs-Audit)
- [View Original Comparison](https://www.capterra.co.uk/compare/177042/1084472/google-analytics/vs/AI-Labs-Audit)

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