---
description: Side-by-side comparison of Google Analytics 360 vs Atlas. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Google Analytics 360 vs Atlas Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Marketing Analytics Software](/directory/31018/marketing-analytics/software) > [Google Analytics 360 \<span\>vs\</span\> Atlas](https://www.capterra.co.uk/compare/177042/1071759/google-analytics/vs/Atlas)

# Compare Google Analytics 360 vs Atlas

Canonical: https://www.capterra.co.uk/compare/177042/1071759/google-analytics/vs/Atlas

> Detailed comparison between Google Analytics 360 and Atlas. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Google Analytics 360 | Atlas |
| **Overall rating** | 4.7/5 | - |
| **Total Reviews** | 8089 | 0 |
| **Starting Price** | - | - |
| **Free Trial** | No | No |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk |
| **Training** | Webinars, Documentation, Videos | - |

## Best for

### Google Analytics 360

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

### Atlas

Cloud-based solution for enterprise organizations running Dynamics AX/D365 F\&amp;SCM

## Key features

### Google Analytics 360

- API
- Ad hoc Reporting
- Analytics
- Customer Database
- Dashboard
- Data Capture and Transfer
- Data Import/Export
- Data Integration
- Data Visualisation
- Intelligent Search
- KPI Monitoring
- Keyword Tracking
- Marketing Reports
- Monitoring
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Referral Tracking
- Site Search Tracking
- Third-Party Integrations

### Atlas

- Ad hoc Reporting
- Data Import/Export
- Data Visualisation
- Real-Time Data
- Real-Time Reporting
- Third-Party Integrations

## Links

- [View Google Analytics 360 Profile](https://www.capterra.co.uk/software/177042/google-analytics)
- [View Atlas Profile](https://www.capterra.co.uk/software/1071759/Atlas)
- [View Original Comparison](https://www.capterra.co.uk/compare/177042/1071759/google-analytics/vs/Atlas)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Google Analytics 360 vs Atlas Comparison - Capterra UK 2026","description":"Side-by-side comparison of Google Analytics 360 vs Atlas. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.","url":"https://www.capterra.co.uk/compare/177042/1071759/google-analytics/vs/Atlas","about":[{"@id":"https://www.capterra.co.uk/software/177042/google-analytics#software"},{"@id":"https://www.capterra.co.uk/software/1071759/Atlas#software"}],"breadcrumb":{"@id":"https://www.capterra.co.uk/compare/177042/1071759/google-analytics/vs/Atlas#breadcrumblist"},"@id":"https://www.capterra.co.uk/compare/177042/1071759/google-analytics/vs/Atlas#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.capterra.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.capterra.co.uk/#organization"}},{"name":"Google Analytics 360","description":"Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to identify effective content. The platform centralized dashboard displays simplified overviews and reports. The system connects with other applications, such as CRMs and POS systems, to provide detailed overviews of customer behaviors.\n\nGoogle Analytics 360 uses machine learning to discover customer trends and patterns in the data. It identifies users with high revenue potential and identifies content converting the most customers. Shareable reports are generated from intelligent data analyses, with options to produce synoptic overviews and complete details. The platform integrates with other Google advertising and publishing products to extend market reach. Available connections include Display &amp; Video 360, AdSense, AdMob, and AdWords.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/3ad4e69e-1b98-487f-9a4d-48cc5ba35f6a.png","url":"https://www.capterra.co.uk/software/177042/google-analytics","@id":"https://www.capterra.co.uk/software/177042/google-analytics#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":8089},"operatingSystem":"Cloud, Android"},{"name":"Atlas","description":"Atlas is financial reporting software for Microsoft Dynamics AX and D365 Finance and Supply Chain Management (FSCM) that enables Excel-based reporting. The solution provides direct connectivity to Dynamics AX and D365 FSCM, allowing users to access, analyze, and report on real-time ERP data using Excel. Key capabilities include pre-built financial reports and dashboards, drill-down analysis into transaction details, bulk data upload from Excel back to Dynamics, and automation for streamlined financial reporting workflows.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/3945fe35-67fe-462b-b6f0-ffe617177ccc.png","url":"https://www.capterra.co.uk/software/1071759/Atlas","@id":"https://www.capterra.co.uk/software/1071759/Atlas#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"applicationCategory":"BusinessApplication","operatingSystem":"Cloud"},{"@id":"https://www.capterra.co.uk/compare/177042/1071759/google-analytics/vs/Atlas#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Marketing Analytics Software","position":2,"item":"/directory/31018/marketing-analytics/software","@type":"ListItem"},{"name":"Google Analytics 360 vs Atlas","position":3,"item":"https://www.capterra.co.uk/compare/177042/1071759/google-analytics/vs/Atlas","@type":"ListItem"}]}]}
</script>