---
description: Side-by-side comparison of Google Analytics 360 vs Fabi.ai. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Google Analytics 360 vs Fabi.ai Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Marketing Analytics Software](/directory/31018/marketing-analytics/software) > [Google Analytics 360 \<span\>vs\</span\> Fabi.ai](https://www.capterra.co.uk/compare/177042/1070313/google-analytics/vs/Fabi-ai)

# Compare Google Analytics 360 vs Fabi.ai

Canonical: https://www.capterra.co.uk/compare/177042/1070313/google-analytics/vs/Fabi-ai

> Detailed comparison between Google Analytics 360 and Fabi.ai. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Google Analytics 360 | Fabi.ai |
| **Overall rating** | 4.7/5 | - |
| **Total Reviews** | 8089 | 0 |
| **Starting Price** | - | US$0.00 |
| **Free Trial** | No | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk |
| **Training** | Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Google Analytics 360

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

### Fabi.ai

Fabi,ai caters to every organizations with analytics needs from small startups to large public enterprises across industries.

## Key features

### Google Analytics 360

- Access Controls/Permissions
- Activity Dashboard
- Ad hoc Reporting
- Alerts/Notifications
- Charting
- Dashboard
- Dashboard Creation
- Data Connectors
- Data Discovery
- Data Import/Export
- Data Integration
- Data Visualisation
- Forecasting
- Monitoring
- Multiple Data Sources
- Performance Metrics
- Real-Time Data
- Reporting & Statistics
- Reporting/Analytics
- User Management

### Fabi.ai

- Access Controls/Permissions
- Activity Dashboard
- Ad hoc Reporting
- Alerts/Notifications
- Charting
- Dashboard
- Dashboard Creation
- Data Connectors
- Data Discovery
- Data Import/Export
- Data Visualisation
- Forecasting
- Monitoring
- Multiple Data Sources
- Performance Metrics
- Reporting & Statistics
- Reporting/Analytics
- User Management

## Links

- [View Google Analytics 360 Profile](https://www.capterra.co.uk/software/177042/google-analytics)
- [View Fabi.ai Profile](https://www.capterra.co.uk/software/1070313/Fabi-ai)
- [View Original Comparison](https://www.capterra.co.uk/compare/177042/1070313/google-analytics/vs/Fabi-ai)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Google Analytics 360 vs Fabi.ai Comparison - Capterra UK 2026","description":"Side-by-side comparison of Google Analytics 360 vs Fabi.ai. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.","url":"https://www.capterra.co.uk/compare/177042/1070313/google-analytics/vs/Fabi-ai","about":[{"@id":"https://www.capterra.co.uk/software/177042/google-analytics#software"},{"@id":"https://www.capterra.co.uk/software/1070313/Fabi-ai#software"}],"breadcrumb":{"@id":"https://www.capterra.co.uk/compare/177042/1070313/google-analytics/vs/Fabi-ai#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.co.uk/compare/177042/1070313/google-analytics/vs/Fabi-ai#webpage","isPartOf":{"@id":"https://www.capterra.co.uk/#website"},"inLanguage":"en-GB","publisher":{"@id":"https://www.capterra.co.uk/#organization"}},{"name":"Google Analytics 360","description":"Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to identify effective content. The platform centralized dashboard displays simplified overviews and reports. The system connects with other applications, such as CRMs and POS systems, to provide detailed overviews of customer behaviors.\n\nGoogle Analytics 360 uses machine learning to discover customer trends and patterns in the data. It identifies users with high revenue potential and identifies content converting the most customers. Shareable reports are generated from intelligent data analyses, with options to produce synoptic overviews and complete details. The platform integrates with other Google advertising and publishing products to extend market reach. Available connections include Display &amp; Video 360, AdSense, AdMob, and AdWords.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/3ad4e69e-1b98-487f-9a4d-48cc5ba35f6a.png","url":"https://www.capterra.co.uk/software/177042/google-analytics","@type":"SoftwareApplication","@id":"https://www.capterra.co.uk/software/177042/google-analytics#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":8089},"operatingSystem":"Cloud, Android"},{"name":"Fabi.ai","description":"Fabi.ai is an all-in-one agile data analysis platform design to uncover profit-driving insights from your data. Data analysts, data scientists and other data practitioners can use Fabi.ai for ad hoc analysis or advanced exploratory data analysis with the power of SQL, Python and AI.\n\nFabi.ai connects to all data sources such as databases, data warehouses and applications and can produce rich interactive reports, or push insights to  stakeholders in email, spreadsheets, slides and Slack.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/54d68238-ebfc-463b-b003-6c58bd7f02d9.png","url":"https://www.capterra.co.uk/software/1070313/Fabi-ai","@type":"SoftwareApplication","@id":"https://www.capterra.co.uk/software/1070313/Fabi-ai#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.co.uk/#organization"},"offers":{"price":"0","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Marketing Analytics Software","position":2,"item":"/directory/31018/marketing-analytics/software","@type":"ListItem"},{"name":"Google Analytics 360 vs Fabi.ai","position":3,"item":"https://www.capterra.co.uk/compare/177042/1070313/google-analytics/vs/Fabi-ai","@type":"ListItem"}],"@id":"https://www.capterra.co.uk/compare/177042/1070313/google-analytics/vs/Fabi-ai#breadcrumblist"}]}
</script>
