---
description: Side-by-side comparison of Google Analytics 360 vs Google Cloud BigQuery. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Google Analytics 360 vs Google Cloud BigQuery Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Web Analytics Tools](/directory/30073/web-analytics/software) > [Google Analytics 360 \<span\>vs\</span\> Google Cloud BigQuery](https://www.capterra.co.uk/compare/177042/1030695/google-analytics/vs/google-cloud-bigquery)

# Compare Google Analytics 360 vs Google Cloud BigQuery

Canonical: https://www.capterra.co.uk/compare/177042/1030695/google-analytics/vs/google-cloud-bigquery

> Detailed comparison between Google Analytics 360 and Google Cloud BigQuery. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Google Analytics 360 | Google Cloud BigQuery |
| **Overall rating** | 4.7/5 | 4.6/5 |
| **Total Reviews** | 8089 | 35 |
| **Starting Price** | - | US$2,000.00 |
| **Free Trial** | No | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | Webinars, Documentation, Videos | Documentation, Videos |

## Best for

### Google Analytics 360

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

### Google Cloud BigQuery

BigQuery helps organizations of all sizes break down data silos and get more value out of their data.

## Key features

### Google Analytics 360

- Access Controls/Permissions
- Ad hoc Reporting
- Charting
- Collaboration Tools
- Dashboard Creation
- Data Connectors
- Data Discovery
- Data Import/Export
- Data Integration
- Data Management
- Data Visualisation
- Forecasting
- Monitoring
- Multiple Data Sources
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Third-Party Integrations

### Google Cloud BigQuery

- Access Controls/Permissions
- Ad hoc Reporting
- Charting
- Collaboration Tools
- Customisable Templates
- Dashboard Creation
- Data Clustering
- Data Connectors
- Data Discovery
- Data Import/Export
- Data Integration
- Data Management
- Data Visualisation
- Forecasting
- Multiple Data Sources
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Third-Party Integrations

## Links

- [View Google Analytics 360 Profile](https://www.capterra.co.uk/software/177042/google-analytics)
- [View Google Cloud BigQuery Profile](https://www.capterra.co.uk/software/1030695/google-cloud-bigquery)
- [View Original Comparison](https://www.capterra.co.uk/compare/177042/1030695/google-analytics/vs/google-cloud-bigquery)

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