---
description: Side-by-side comparison of Google Analytics 360 vs SmartScout. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Google Analytics 360 vs SmartScout Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Marketing Analytics Software](/directory/31018/marketing-analytics/software) > [Google Analytics 360 \<span\>vs\</span\> SmartScout](https://www.capterra.co.uk/compare/177042/1019930/google-analytics/vs/smartscout)

# Compare Google Analytics 360 vs SmartScout

Canonical: https://www.capterra.co.uk/compare/177042/1019930/google-analytics/vs/smartscout

> Detailed comparison between Google Analytics 360 and SmartScout. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Google Analytics 360 | SmartScout |
| **Overall rating** | 4.7/5 | 5.0/5 |
| **Total Reviews** | 8089 | 1 |
| **Starting Price** | - | US$29.00 |
| **Free Trial** | No | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, Chat |
| **Training** | Webinars, Documentation, Videos | Live Online |

## Best for

### Google Analytics 360

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

### SmartScout

Amazon Wholesale and Retail Sellers, Amazon Private Label Sellers, Amazon Service Providers

## Key features

### Google Analytics 360

- API
- Ad hoc Reporting
- Analytics
- Customer Database
- Dashboard
- Data Discovery
- Data Import/Export
- Data Integration
- Data Visualisation
- Intelligent Search
- KPI Monitoring
- Keyword Tracking
- Marketing Reports
- Monitoring
- Multiple Data Sources
- Real-Time Data
- Real-Time Reporting
- Referral Tracking
- Reporting/Analytics
- Site Search Tracking

### SmartScout

- API
- Dashboard
- Data Discovery
- Data Import/Export
- Data Visualisation
- Multiple Data Sources
- Reporting/Analytics

## Links

- [View Google Analytics 360 Profile](https://www.capterra.co.uk/software/177042/google-analytics)
- [View SmartScout Profile](https://www.capterra.co.uk/software/1019930/smartscout)
- [View Original Comparison](https://www.capterra.co.uk/compare/177042/1019930/google-analytics/vs/smartscout)

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