---
description: Side-by-side comparison of Google Analytics 360 vs Better Reports. Learn more about each of the product's price, features, and see the most comprehensive reviews for UK business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Google Analytics 360 vs Better Reports Comparison - Capterra UK 2026
---

Breadcrumb: [Home](/) > [Web Analytics Tools](/directory/30073/web-analytics/software) > [Google Analytics 360 \<span\>vs\</span\> Better Reports](https://www.capterra.co.uk/compare/177042/1011380/google-analytics/vs/better-reports)

# Compare Google Analytics 360 vs Better Reports

Canonical: https://www.capterra.co.uk/compare/177042/1011380/google-analytics/vs/better-reports

> Detailed comparison between Google Analytics 360 and Better Reports. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Google Analytics 360 | Better Reports |
| **Overall rating** | 4.7/5 | 4.9/5 |
| **Total Reviews** | 8089 | 167 |
| **Starting Price** | - | US$19.90 |
| **Free Trial** | No | Yes |
| **Free Version** | Yes | - |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, Knowledge Base, Chat |
| **Training** | Webinars, Documentation, Videos | Documentation, Videos |

## Best for

### Google Analytics 360

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

### Better Reports

Better Reports is targeted at small and medium businesses that need to analyze the data locked in their apps (Shopify, Stripe, QuickBooks Online, etc...).

## Key features

### Google Analytics 360

- Access Controls/Permissions
- Ad hoc Reporting
- Customisable Dashboard
- Customisable Reports
- Dashboard
- Data Connectors
- Data Import/Export
- Data Integration
- Data Management
- Data Visualisation
- KPI Monitoring
- Multiple Data Sources
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Single Page View
- Third-Party Integrations

### Better Reports

- Access Controls/Permissions
- Ad hoc Reporting
- Customisable Dashboard
- Customisable Reports
- Dashboard
- Data Connectors
- Data Import/Export
- Data Management
- Data Visualisation
- KPI Monitoring
- Multiple Data Sources
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Single Page View
- Third-Party Integrations

## Links

- [View Google Analytics 360 Profile](https://www.capterra.co.uk/software/177042/google-analytics)
- [View Better Reports Profile](https://www.capterra.co.uk/software/1011380/better-reports)
- [View Original Comparison](https://www.capterra.co.uk/compare/177042/1011380/google-analytics/vs/better-reports)

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